Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

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6 Apr 2018

Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it.

30 Jun 2016

Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners and strategists can ...

17 Aug 2015

The biggest job of the CSO is to be useful to the agency and its clients. It’s not a role for those that like ivory towers or purity of thinking. It’s often not the cleverest person in the planning department but the one that can add the most practical value.

24 Nov 2014

There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work...

8 Mar 2012

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard Huntington and Cameron Saunders. Hailing from the worlds of consultancy, business and the heart of a creative agency respectively,...

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