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11 Jul 2018

I spend a lot of time reading marketing and psychology books. As I read them I photograph interesting snippets that I then tweet or keep for myself, so I can refer back to them. If the book is good I might take half a dozen photos while reading. In the case of How Not...

31 May 2018

Richard Shotton & Martin Weigel answer two questions at APG Thinking Around Corners: How do you get people to entertain facts that don’t accord with their world view? How do you get society/a client/a particular culture obsessed with safety to take risks?

Katie Mackay-Sinclair shares what makes her curious and keeps her mind in shape.

16 Feb 2018

How do you apply behavioural science to the discipline of planning and creativity? Kevin Chesters reviews The Choice Factory by Richard Shotton.

1 Jun 2017

Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and Strategists all from different types of agency.

We heard from a Direct, Digital, Brand, Media and Traditional Planner, and asked them to sh...

25 May 2017

In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ of the year. Designed to ask some hard questions and look at how they generate different responses and approaches.

23 Mar 2017

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.” This scepticism towards claimed data is shared by most social psychologists.

16 Mar 2017

One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of biases. That means it’s flexible enough to be applied to the variety of problems we’re trying to solve for brands.

9 Mar 2017

This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some broad themes such as why observed data trumps claimed data and why we should give as much weight to target moments as target audiences...

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