Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

RSS Feed

24 Jan 2019

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing it for a while, with quite a lot of success, how they approach the job.

Katie Mackay-Sinclair shares what makes her curious and keeps her mind in shape.

1 Nov 2017

Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am going to do – and i am going to use it illuminate what we mean by that much used word – “Insight”- and how it helps unlock great wor...

19 Jun 2017

With the APG, I talked to 25 of the leading CSOs of London, across agency types, to find out which skills they thought strategists were going to need to survive the next 10 years. The APG also conducted a skills survey amongst the strategy community and got over 300 re...

13 Jun 2017

Planning is a form of extreme dot to dot, but our dots are not numbered. We are not given the sequence. We are given all sorts of data and information from numerous sources. We are given qualitative and quantitative research, media plans, brand plans, sales figures, co...

1 Jun 2017

Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and Strategists all from different types of agency.

We heard from a Direct, Digital, Brand, Media and Traditional Planner, and asked them to sh...

16 Jan 2017

There’s never been a more exciting time to be doing what we do. But to demonstrate that leadership it’s vital we continue not only to prove and improve the skills our clients find most valuable, but that we continue to adapt. The APG is excited to lead that change in...

12 Dec 2016

Consultants and ad agencies of all kinds will be disrupted by tech and the core question we have to ask ourselves is what is our relationship with data? We have to grasp the nettle and be prepared to keep moving to stay afloat.

​ I’d say one characteristic that’s important is to be interested in and want to find opportunity in “boring” briefs. You probably won’t start off working on Nike’s World Cup campaign (unless you’re lucky), so why not impress where they won’t expect it.

3 Aug 2016

The longer you work inside an industry, however, the more you look outside of it for inspiration. And, being a keen cook, my heart, mind and stomach have recently been drawn to those masters of culinary creativity: Michelin-starred chefs. Thanks to them, I have this id...

11 Jul 2016

I’ve been chasing a career change. Albeit a much more modest one; to break from account handling into planning. Something I can now happily say I’ve accomplished. This story is to help those, who like me, want to break into planning from account handling.

1 Jun 2016

Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think, and is set to have a metamorphic impact on business over the next few years. While APG’s Strategy vs Robots event at the Royal Institu...

25 May 2016

Futurist Richard Watson was adamant that while McDonalds may use robots to predict what customers will order, and eventually, whole cities may run themselves, machines will not make humans in business obsolete. He argued that technology is terrible with dealing with h...

26 Apr 2016

Whether you're inspired by the prospects for infinite robotic change or fearing the death of creativity by algorithm, we think it's time that we get together as a strategy community and start to debate the implications of this revolution in our industry and our...

1 Mar 2016

I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate pieces of information, inspiration and insight, in order to improve the creativity and effectiveness of our thinking.

Please reload

Please reload

Please reload