Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.  

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16 Dec 2016

Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all about the coming change that would be wrought by the digital revolution. Facebook, Twitter and YouTube did not exist – and Google ha...

12 Dec 2016

Consultants and ad agencies of all kinds will be disrupted by tech and the core question we have to ask ourselves is what is our relationship with data? We have to grasp the nettle and be prepared to keep moving to stay afloat.

30 Nov 2016

So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minutes ea...

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