Lots of people have asked us to cover the difficulty of getting your thinking sold and out in the real world so we’ve asked some arch persuaders to tell us how they do it: Jim Carroll, Marie Oldham, Martin Beverley and Laura Jordan Bambach.
I found that the book provided an engaging guide to how people think, and how people have thought, about advertising: What’s its purpose? What makes an ad successful? How effectively can this success be predicted and measured?
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied on both sides of the Atlantic and has run some of London’s most successful agencies.