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25 May 2017

In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ of the year. Designed to ask some hard questions and look at how they generate different responses and approaches.

12 Dec 2016

Consultants and ad agencies of all kinds will be disrupted by tech and the core question we have to ask ourselves is what is our relationship with data? We have to grasp the nettle and be prepared to keep moving to stay afloat.

30 Nov 2016

So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minutes ea...

3 Jun 2016

Technology is changing the way we think and feel. ​All of us are having experiences that will leave their mark on the brain. Our experiences make us unique. Our thoughts, indeed, everything we do has an impact on the brain and our brain is constantly adapting to the...

22 Jan 2016

Think outside the client brief; understand the other things the client needs, and think of what you could do to help. Think of new fresh things to do that are not on the media plan. Even come up with ideas for brands or charities or agency initiatives that are nothing...

21 Jan 2016

Great CSO’s understand clients don’t usually just want ads or an app, they’re seeking transformation in the shape of a piece of thinking which unlocks a problem in a fresh way.

2 Oct 2015

I think about people. As CSO, I spend a lot of time thinking about whether our Strategists are happy, challenged, engaged, creative, performing. I probably think about this more than anything else and it’s a huge challenge, but ultimately the thing that makes the bigg...

17 Aug 2015

The biggest job of the CSO is to be useful to the agency and its clients. It’s not a role for those that like ivory towers or purity of thinking. It’s often not the cleverest person in the planning department but the one that can add the most practical value.

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