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28 Aug 2017

By bringing together leading figures from our expanded network, the APG Thinking Around Corners events apply unconventional thinking and approaches to tackle questions that often prove to be elusive. As human strategists, we often find uncommon sense in the most unexpe...

10 Aug 2016

The new planning approach in both agencies was propagated and promoted by a handful of acolytes who mostly fell serendipitously into the job and appear to have had an absolute ball getting it going. And they had several important qualities in common: They were all pret...

3 Jun 2016

Steve’s thinking covers a variety of topics including: government; politics and policy making; education and its current failings; health care; food; corporate bureaucracy; the role of capitalism; poverty and inequality; the needs of children; and the world around us....

Steve Hilton is a former director of strategy for David Cameron. He spent a year as a visiting scholar at Stanford University. He is co-founder and current CEO of Crowdpac, a political data technology start-up, and a visiting scholar at the think tank Policy Exchange....

4 Dec 2015

The time has come to say Goodbye. It's been a privilege and an honour to be able to serve as Chair of the APG for the last two years. Even during the these two years, the change in our industry has been vast: Adspend in the UK has hit an all time high, You Tube has...

26 Nov 2015

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?” Honestly. I really enjoyed it and felt I learned a lot. Here’s my review:

Debate: Do you agree that people power, a decentralised and contin...

21 Oct 2015

On Friday we announced the winners of the 2015 APG Creative Strategy Awards. Congratulations to all of the worthy winners! So, here are the 10 Golden Rules that can help turn a strategy, into a Strategy of Influence.

20 Mar 2015

Edward Snowden speaks via video link at Nesta's Futurefest

We are heading to a future where alternatives to our established norms will flourish, Marketing columnist Tracey Follows says, but we need to stop seeing it as a threat.

Last weekend innovation charity Nesta put...

29 Jan 2015

It's going to be an unbeatable evening: Luis Toledo is flying in from Puerto Rico to present his Grand Prix-winning paper on Banco Popular in person. It's mesmerising stuff and not to be missed. You'll also hear from Tracey Follows, APG Chair and Craig Ma...

12 Jan 2015

This year’s awards will be judged not only on the strength of the strategic thinking that went into the brief, but also on how and where that strategy created real influence. Put simply, we’re looking for evidence of strategic influencing not just strategic thinking.

4 Jan 2015

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc.

This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the sh...

16 Oct 2014

The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place, Tracey Follows suggests.

Last week, the planning community gathered on the South Bank for the Account Planning Group’s annual Big Think...

15 Oct 2014

Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I thought I’d write something with the aim of being short and helpful. So, in running order, here is one thing I learned from each speake...

5 Feb 2014

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the importance of truth, we covered the lot and all left enlightened, wondering how our agencies would change their briefing template, an...

4 Feb 2014

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird kind of normal” (CF Gilbert and George, Seinfeld) that might be of some use.

This realization comes from your brain trying to extract me...

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