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23 Feb 2017

For a few years I was lucky enough to lead strategy for what was once called the COI. The task was deceptively simple – recruit more teachers, with a focus on hard-to-fill subjects such as chemistry and maths.

22 Feb 2017

As transformation stories go, I think this is a great one because it is a story about how a process and the culture of collaboration that it created, gave birth to an entire agency and produced some great creative work to boot.

20 Feb 2017

Last time the awards arguably delivered the highest standard ever seen..this year we want to raise the bar once again. What are the things we will be looking for…beyond a beautifully told story...what will it take to be recognised?

23 Jan 2017

There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of the APG Creative Strategy Awards: our very own Oscars. For over 20 years these have showcased the smartest thinking from across the...

16 Jan 2017

There’s never been a more exciting time to be doing what we do. But to demonstrate that leadership it’s vital we continue not only to prove and improve the skills our clients find most valuable, but that we continue to adapt. The APG is excited to lead that change in...

12 Dec 2016

Consultants and ad agencies of all kinds will be disrupted by tech and the core question we have to ask ourselves is what is our relationship with data? We have to grasp the nettle and be prepared to keep moving to stay afloat.

30 Nov 2016

So unable to resist a little branded theming we decided to soft launch the awards at the final Noisy Thinking of the year by asking ‘what transformed your thinking?’ of the people who lead the strategy in some of the most interesting agencies. We gave them 6 minutes ea...

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