Articles

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6 Apr 2018

Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it.

15 Feb 2016

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this of course and assuming people are interested in every brand but the rewards of getting it right and providing serendipity for people...

4 Jan 2015

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc.

This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the sh...

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