Judging Panels

APG Creative Strategy Awards 2019

There will be two judging stages – a written paper and a face-to-face stage. The written stage will count for half the total marks. The second and final judging stage will consist of a 5 minute recap of the salient points of the paper by the author(s) followed by up to 15 minutes of questions and discussion with the judges. This second stage represents the other half of the total marks.

The Shortlisting Panel will mark every paper and those with the highest scores based on the quality of the written argument will go forward to the final judging stage where marks will be awarded as outlined below. The Grand Prix and the gold, silver and bronze Awards will be based on the total marks achieved over both judging stages.


The Chair of Final Judges and Chair of Shortlisters will work closely together to make sure that there is cohesion between the two stages. The Chair of Shortlisters will be on the final judging panel.

The Shortlisting Panel

Vicki Holgate
Chair of Shortlisting Panel & Effective Creative Excellence Director at Diageo
Martin Beverley
Executive Strategy Director at adam&eveDDB
Raquel Chicourel
Chief Strategy Officer at M&C Saatchi London
Will Hodge
Executive Strategy Director at Karmarama
Loz Horner
Strategy Partner at Lucky Generals
Sophie Lewis
Chief Strategy Officer at VMLY&R London
Ben Shaw
Head Of Strategy at BBH London
Jen Smith
Founder at Craft Media
Stuart Smith
Partner & Chief Strategy Officer at Anomaly
Cat Wiles
Head of Planning at VCCP
Sam Wise
Head of Planning at Saatchi & Saatchi

The Final Judging Panel

Jim Carroll
Chair of Final Judges & Former UK Chairman at BBH London
Vicki Holgate
Chair of Shortlisting Panel & Former CSO at FCB Inferno
Matt Tanter
APG Chair & Head of Strategy at Mother London
Sarah Newman
APG Director
Jason Gonsalves
Brand Director at THE FACE
Chaka Sobhani
Chief Creative Officer at Leo Burnett London
Ben Malbon
Senior Director, Marketing at Google
Martin Weigel
Head of Planning at Wieden + Kennedy Amsterdam
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