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Long Term Thinking Awards

APG Creative Strategy Awards 2019

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Long Term Thinking is a new category in the 2019 APG Creative Strategy Awards (not a special prize as in 2017) and you can enter a paper explicitly into that category.

Long Term Thinking is a campaign for a brand that has run for 5 years plus and is still running.

We will be awarding the strategic thinking that has successfully guided the brand or business over that time.

You can enter a brand or campaign for both the Long Term Thinking category and the 2019 (two year) awards if you so wish; the thrust of the entries will be very different.

The Long Term Thinking entries can use up to 3,000 words as opposed to the 2,000 word limit on the other papers.

Long term thinking papers will be judged as a separate category at shortlisting and final judging. Shortlisting judges will nominate the papers they think worthy of an award.

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However, the overall limit on numbers going through to final judging remains the same at 25 or 26.


The final judges will award Gold, Silver or Bronze based on the points system like all other papers that are shortlisted.

Entry guidelines and costs will be the same as the Creative Strategy Awards.

You can download the full list of detailed rules and information about the APG Creative Strategy Awards and Long Term Thinking Awards here

APG Long Term Thinking Category Shortlist



Remixing Audi to Hit the Top Spot

Planned by:

Tom Patterson, Will Lion, Thomas Gwin, Sofia Bodger & Ben Shaw





The Wonderful Everyday - Six years and counting

Planned by:

Kieran Bradshaw & Katie Mackay-Sinclair


Mother London



Undoing Difficult

Planned by:

Frances Docx, Richard Storey & Rachel Pearson


M&C Saatchi



You're not you when you're hungry

Planned by:

Elly Fenlon, Alaina Crystal and James Miller



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