Judging Panels

APG Creative Strategy Awards 2021

There will be two judging stages – a written paper and a face-to-face stage. The written stage will count for half the total marks. The second and final judging stage will consist of a 5 minute recap of the salient points of the paper by the author(s) followed by up to 15 minutes of questions and discussion with the judges. This second stage represents the other half of the total marks.

The Shortlisting Panel will mark every paper and those with the highest scores based on the quality of the written argument will go forward to the final judging stage where marks will be awarded as outlined below. The Grand Prix and the gold, silver and bronze Awards will be based on the total marks achieved over both judging stages.


The Chair of Final Judges and Chair of Shortlisters will work closely together to make sure that there is cohesion between the two stages. The Chair of Shortlisters will be on the final judging panel.

The Shortlisting Panel

Michael Lee
Chair of Shortlisting Panel & Chief Strategy Officer at VCCP
Jo Arden
Chief Strategy Officer at Publicis•Poke
Alexa Caldecott
Strategy Director at Amazon
Alaina Crystal
Senior Strategy Director at Purpose
Sandie Dilger
Head Of Strategy at Ogilvy
Ben Essen
Chief Strategy Officer at Iris
Oliver Feldwick
Head of Innovation at The&Partnership
Jay Gallagher
Executive Director for Planning EMEA at Edelman
Matt Holt
Chief Strategy Officer at Digitas UK
Gen Kobayashi
Chief Strategy Officer at Engine
Will Lion
Joint Chief Strategy Officer at BBH London
Rowenna Prest
Strategy Director at Joint
Martin Radford
Director at Ebiquity
Rob Scotland
Head of Strategy at McCann London

The Final Judging Panel

Charlie Snow
Brand and Advertising Consultant
Michael Lee
Chief Strategy Officer at VCCP
Vicki Holgate
APG Chair
Sarah Newman
APG Director
Geoff de Burca
Chief Strategy Officer at MediaCom
Andrew Geoghegan
Global Consumer Planning Director at Diageo
Dan Metcalfe
Head of Campaigns at Wellcome Trust
Kate Waters
Director of Client Strategy and Planning at ITV
More Information

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