Judging Panels

APG Creative Strategy Awards 2021

There will be two judging stages – a written paper and a face-to-face stage. The written stage will count for half the total marks. The second and final judging stage will consist of a 5 minute recap of the salient points of the paper by the author(s) followed by up to 15 minutes of questions and discussion with the judges. This second stage represents the other half of the total marks.

The Shortlisting Panel will mark every paper and those with the highest scores based on the quality of the written argument will go forward to the final judging stage where marks will be awarded as outlined below. The Grand Prix and the gold, silver and bronze Awards will be based on the total marks achieved over both judging stages.


The Chair of Final Judges and Chair of Shortlisters will work closely together to make sure that there is cohesion between the two stages. The Chair of Shortlisters will be on the final judging panel.

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The Shortlisting Panel

Michael Lee
Michael Lee

Chair of Shortlisting Panel & CSO at VCCP

Jo Arden
Jo Arden

Deputy Chair of Shortlisting Panel & CSO at Publicis•Poke

Alexa Caldecott
Alexa Caldecott

Strategy Director at Amazon

Alaina Crystal
Alaina Crystal

Senior Strategy Director at Purpose

Sandie Dilger
Sandie Dilger

Head of Strategy at Ogilvy UK

Ben Essen
Ben Essen

CSO at Iris Worldwide

Oliver Feldwick
Oliver Feldwick

Head of Innovation at The&Partnership

Jay Gallagher
Jay Gallagher

Executive Director for Planning EMEA at Edelman

Matt Holt
Matt Holt

CSO at Digitas UK

Gen Kobayashi
Gen Kobayashi

CSO at Engine

Will Lion
Will Lion

Joint CSO at BBH London

Rowenna Prest
Rowenna Prest

Strategy Director at Joint

Martin Radford
Martin Radford

Director at Ebiquity

Rob Scotland
Rob Scotland

Head of Strategy at McCann London

The Final Judging Panel

Charlie Snow
Charlie Snow

Brand and Advertising Consultant

Michael Lee
Michael Lee

Chief Strategy Officer at VCCP

Vicki Holgate
Vicki Holgate

APG Chair

Sarah Newman
Sarah Newman

APG Director

Geoff de Burca
Geoff de Burca

Chief Strategy Officer at MediaCom

Andrew Geoghegan
Andrew Geoghegan

Global Consumer Planning Director at Diageo

Gareth Goodall
Gareth Goodall

Partner & Chief Strategy Officer at Anomaly New York

Agathe Guerrier
Agathe Guerrier

Global Co-Chief Strategy Officer at TBWA\Worldwide - USA

Dan Metcalfe
Dan Metcalfe

Head of Campaigns at Wellcome Trust

Kate Waters
Kate Waters

Director of Client Strategy and Planning at ITV

More Information

Click on the buttons below for more information for the APG Creative Strategy Awards 2021.

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