APG Creative Strategy Awards 2021
There will be two judging stages – a written paper and a face-to-face stage. The written stage will count for half the total marks. The second and final judging stage will consist of a 5 minute recap of the salient points of the paper by the author(s) followed by up to 15 minutes of questions and discussion with the judges. This second stage represents the other half of the total marks.
The Shortlisting Panel will mark every paper and those with the highest scores based on the quality of the written argument will go forward to the final judging stage where marks will be awarded as outlined below. The Grand Prix and the gold, silver and bronze Awards will be based on the total marks achieved over both judging stages.
The Chair of Final Judges and Chair of Shortlisters will work closely together to make sure that there is cohesion between the two stages. The Chair of Shortlisters will be on the final judging panel.
The Shortlisting Panel
Chair of Shortlisting Panel & CSO at VCCP
Deputy Chair of Shortlisting Panel & CSO at Publicis•Poke
Strategy Director at Amazon
Senior Strategy Director at Purpose
Head of Strategy at Ogilvy UK
CSO at Iris Worldwide
Head of Innovation at The&Partnership
Executive Director for Planning EMEA at Edelman
CSO at Digitas UK
CSO at Engine
Joint CSO at BBH London
Strategy Director at Joint
Director at Ebiquity
Head of Strategy at McCann London
The Final Judging Panel
Brand and Advertising Consultant
Chief Strategy Officer at VCCP
Chief Strategy Officer at MediaCom
Global Consumer Planning Director at Diageo
Partner & Chief Strategy Officer at Anomaly New York
Global Co-Chief Strategy Officer at TBWA\Worldwide - USA
Head of Campaigns at Wellcome Trust
Director of Client Strategy and Planning at ITV
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