Judging Panels

APG Creative Strategy Awards 2021

There will be two judging stages – a written paper and a face-to-face stage. The written stage will count for half the total marks. The second and final judging stage will consist of a 5 minute recap of the salient points of the paper by the author(s) followed by up to 15 minutes of questions and discussion with the judges. This second stage represents the other half of the total marks.

The Shortlisting Panel will mark every paper and those with the highest scores based on the quality of the written argument will go forward to the final judging stage where marks will be awarded as outlined below. The Grand Prix and the gold, silver and bronze Awards will be based on the total marks achieved over both judging stages.


The Chair of Final Judges and Chair of Shortlisters will work closely together to make sure that there is cohesion between the two stages. The Chair of Shortlisters will be on the final judging panel.

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The Shortlisting Panel

Michael Lee
Michael Lee

Chair of Shortlisting Panel & CSO at VCCP

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Jo Arden
Jo Arden

Deputy Chair of Shortlisting Panel & CSO at Publicis•Poke

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Alexa Caldecott
Alexa Caldecott

Strategy Director at Amazon

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Alaina Crystal
Alaina Crystal

Global Head of Strategy at Purpose PBC

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Sandie Dilger
Sandie Dilger

Head of Strategy at Ogilvy UK

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Ben Essen
Ben Essen

CSO at Iris Worldwide

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Oliver Feldwick
Oliver Feldwick

Head of Innovation at The&Partnership

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Jay Gallagher
Jay Gallagher

Executive Director for Planning EMEA at Edelman

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Matt Holt
Matt Holt

CSO at Digitas UK

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Gen Kobayashi
Gen Kobayashi

CSO at Engine

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Will Lion
Will Lion

Joint CSO at BBH London

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Rowenna Prest
Rowenna Prest

Group Strategy Director at Joint

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Martin Radford
Martin Radford

Director at Ebiquity

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Rob Scotland
Rob Scotland

Head of Brand Marketing at Veo Technologies

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The Final Judging Panel

Charlie Snow
Charlie Snow

Chair of Judges & Brand and Advertising Consultant

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Michael Lee
Michael Lee

Chair of Shortlisting Panel & CSO at VCCP

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Vicki Holgate
Vicki Holgate

APG Chair & Executive Strategy Director (Government Comms) at MullenLowe London

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Sarah Newman
Sarah Newman

APG Director

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Geoff de Burca
Geoff de Burca

Chief Strategy Officer at MediaCom

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Emma de la Fosse
Emma de la Fosse

CCO at Digitas UK

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Lucy Jameson
Lucy Jameson

Founder at Uncommon London

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Dan Metcalfe
Dan Metcalfe

Director of Marketing and Communications at Harwell Science and Innovation Campus

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