APG Awards 2025 Workshop: 'Logic'
Led by Vicki Holgate, Grand Prix winner, Strategy Partner at AMV BBDO and Former APG Chair
In this workshop, you will learn how to plan and construct a case history. You will get help with working out whether you have a good case or not. You will understand what you need to write the case history (data, extra info, client agreement) and how to get your logic and your narrative straight so that you can make a coherent and believable story. The session includes examples from APG cases and time to reflect on the case history you are planning to write. It also includes a pre-read to facilitate learning and discussion.
Details:
Date: Monday 20th January 2025
Time: 5pm-6pm GMT
Platform: Zoom
Tickets*:
General Ticket = £3+vat
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*Tickets are non-refundable
APG Awards 2025 Workshop: 'Sparkle'
Led by Kit Alitin: APG Gold winner, winner of the Best Written paper in 2023, CSO at the Gate and Chair of Shortlisters for the APG Awards 2025.
This workshop is about the writing and the presentation of the paper. In short; memorability. It’s about how to craft the writing of your paper so that it really stands out. You’ll learn how to make your story relevant to your brand and how to pinpoint aspects of the story that make it really memorable.
Details:
Date: Monday 3rd February 2025
Time: 5pm-6pm GMT
Platform: Zoom
Tickets*:
General Ticket = £3+vat
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*Tickets are non-refundable
APG Awards Launch Livestream
Kit Altin, Chair of Shortlisters and Tom Roach, Chair of Judges and Emily Harlock, APG Co-Chair will talk about 'every flavour of strategy' and what it means for the awards and how to win.
There will be bursts of brilliance when 3 of 2023’s winners give us their 5-minute pitch to the final judges. Jack Spicer on Schmackos, Rory Gallery on Partners Life NZ and Joan Devereux on Flora Plant.
This will be available on a livestream and as a video on the APG site.
Details:
Date: Wednesday 5th February 2025
Time: 6.30pm-7.30pm GMT
Tickets: Free
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(This event will be live streamed and you will receive the joining details the day of the event.)
APG Awards 2025 Workshop: 'Magic'
Led by Martin Beverley: APG Gold winner, APG Co-chair and CSO at adam&eveDDB
We define ‘magic’ as the cleverness in the thinking/planning or the leap that is made. Martin will show you how to put a spotlight on the aspect of the creative strategy that makes all the difference to the case. With lots of examples and tips on uncovering what is special about your thinking and how to highlight it effectively.
Details:
Date: Monday 10th February 2025
Time: 4.30pm-5.30pm GMT
Platform: Zoom
Tickets*:
General Ticket = £3+vat
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*Tickets are non-refundable
