Bullet Proof Strategy

How to create and defend brilliant strategies with data

Next Course: TBA

Great strategy needs to be creative and lateral but is much more persuasive when underpinned with robust and credible data. Number confidence not only lets planners generate new and exciting insights, but also justify their strategic recommendations.

In this interactive one-day course, we’ll inspire you with the power of numbers, teach you the most important maths you’ll need as a planner, help you get to grips with data sets using Excel and then show you how to visualise your findings to tell the most compelling and persuasive stories.

Course Tutors

Previously, Kate was the Co-founder and Chief Strategy Officer at Now Advertising. Kate was a Strategy Partner at Engine, and one of the Government’s leading advisers on behaviour change strategy, responsible for anti-smoking and the Change for Life campaigns. She was the planner on the British Heart Foundation’s famous (infamous) ‘Fatty Cigarette’ campaign. She now works at ITV as Director of Client Strategy and Planning

Kate Waters

Director of Client Strategy and Planning
ITV

I am a senior marketing analytics, effectiveness and technology lead, with experience in Chief Product/Strategy Officer roles in media and digital agencies. My focus is on improving marketing effectiveness through better use of data, technology, tools and processes, and through more consistent strategic planning. I have a strong track record of creating scalable, meaningful change for global brands, and in particular at transforming agency offers in analytics, marketing technology and data-driven marketing.

Alex Steer

Chief Product Officer
Wavemaker UK

Sameer has worked in every kind of agency except PR (including particularly long stints at Mindshare and JWT), and on most categories except, for some bizarre reason, petfood. He has shifted over the course of his career from being a consumer of research and analysis to being a producer, and currently runs a team of analysts at Google. In his spare time he likes taking things apart and putting them back together again, and wants his epitaph to be 'If it ain't broke, break it.

Sameer Modha

Analytical Manager
Google

Director of Analytics at Now Advertising. Simon was co-founder of the Data Consultancy Fuel in 2003. They were acquired by the Engine Group in 2008 and Simon continued to lead the business until 2012 when he decided he’d had enough of management and wanted to get his hands dirty again. He’s looked after Data and Analytics across a range of sectors for clients including Toyota, Wickes, The Mirror, Nuffield Health, Visit Wales, OVO Energy and COI. Simon studied Physics with Space Science and Systems at University so is in a minority who can use the phrase “It’s not rocket science” with authority.

Simon Wall

Director of Analytics
Now Advertising

Brand and Marketing Strategy Consultant.

Frank Durden

Recipe
Strategy Director
Who is this course aimed at?

This one-day APG course is intended for mid-weight planners with 2-7 years experience in all kinds of communications agencies, who are capable strategists but need to improve their numerical craft skills.

What will you learn?

The 4 main parts of the day cover different skills with different expert tutors. Specifically you will:​

  1. Learn the key bits of maths and stats that are relevant to the day to day work of strategists and planners, how to apply them, and important questions to have at your fingertips.

  2. Learn about the practical application of data and numbers in creating more effective strategies, with examples and case histories and the chance to have a go yourself.

  3. Do an intensive, practical session on getting the best out of excel. This will be tailored to the needs of the individuals in the group.

  4. Get really good at using numbers to tell strategic stories.

 

Led by Kate Waters, CSO at Now Advertising, and with sessions taught by Alex Steer, Frank Durden and Simon Wall, this course is ideal for mid-weight planners and strategists who would benefit from boosting their numerical craft skills.

Course Details
What are the hours?

1 full day

 

What is the cost?

£550+VAT (APG Membership required)

 

When is it?

Next Course: TBA

 
 
 
 
  • Black Facebook Icon
  • Black YouTube Icon
  • Black Twitter Icon
  • APG Podcast
  • Black LinkedIn Icon
  • Black Instagram Icon