The Home for Planners & Strategists
Events & Training Calendar
See below for our yearly Events and Training calendars
2024
JANUARY
Training
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FEBRUARY
Training
Strategic Masterclasses with Craig+Bridget
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MARCH
Events
19th | Noisy Thinking: Is pre-testing helping or hindering creativity?
21st | Noisy Thinking: Which comes first, Reputation or Brand?
27th | What can you do with your planning skills?
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APRIL
Training
16th | How to get the best out of AI (with Oli Feldwick): Prompt Powered Planning
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May
Training
21st | How to get the best out of AI (with Oli Feldwick): Do Androids Dream of Electric Consumers
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June
Training
11th | How to get the best out of AI (with Oli Feldwick): Building a Brand in an AI World
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July
Training
9th | How to get the best out of AI (with Oli Feldwick): Synthetic Data and Simulations
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September
Training
17th | How to get the best out of AI (with Oli Feldwick): Reimagined Consumers
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October
Training
15th | How to get the best out of AI (with Oli Feldwick): Future Proofing Your Career
2023
JANUARY
Events
17th | APG Awards 2023 Launch Event
31st | APG Awards 2023 'How to get your paper shortlisted'
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Training
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FEBRUARY
Events
13th | APG Awards 2023 'How to write a winning paper'
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MARCH
Events
7th | How to Make Sense of Media Planning: The Mechanics
14th | Young Planner Mentorship Programme
15th | 'How To' Become a Better Critical Thinker (with Matt Holt)
21st | New Growth Strategies for Brands
28th | How Make Sense of Media Planning: The Magic
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Training
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Awards
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APRIL
Training
25th | Behavioural Science (with Richard Shotton)
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MAY
Events
15th | 'How To' Use GenAI and ChatGPT (with Oli Feldwick)
17th | PR Strategy Secrets Unveiled
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Training
25th | Behavioural Science (with Richard Shotton)
Strategy for Solving Business and Marketing Problems
Strategic Management Masterclasses with Craig & Bridget
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JUNE
Events
27th | Do planners know what the f*** is going on?
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Training
Strategic Management Masterclasses with Craig & Bridget
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JULY
Training
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AUGUST
Workshop
11th | From Slides to Sofas (with Mark Hadfield)
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SEPTEMBER
Events
28th | APG Awards Ceremony & Party
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Training
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OCTOBER
Events
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Training
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Workshops
3rd | The 16 Most Useful Strategy Models and Frameworks (with Jon Leach)
NOVEMBER
Events
21st | What makes great PR planning?
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Training
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DECEMBER
Workshops
4th | Build a Brand in 90 Minutes (with Oli Feldwick)
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2022
JANUARY
Events
11th | Awards 'Golden Shorts' - Cadbury
13th | Awards 'Golden Shorts' - Formula E
19th | 'How to get challenging work through research' with Jon Cohen
20th | Awards 'Golden Shorts' - Guinness
25th | Awards 'Golden Shorts' - Childline
26th | Awards 'Golden Shorts' - Libresse/Bodyform
27th | Awards 'Golden Shorts' - KFC UK & Ireland
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Training
Strategic Management Masterclasses with Craig & Bridget
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FEBRUARY
Events
1st | Awards 'Golden Shorts' - McDonald's Canada
3rd | Awards 'Golden Shorts' - Starbucks
24th | Young Planner Mentorship Programme
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Training
Strategic Management Masterclasses with Craig & Bridget (cont...)
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Workshops
24th | Better Briefs with Will Humphrey
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MARCH
Events
9th | Time to Think Event
16th | 'How To' Event: Working Constructively with Creatives (with Alaina Crystal and Toby Allen)
23rd | Carving out Time to Think: A Practical Guide (with Dana Stevens)
30th | 'How To' Event: How to Give a Great Briefing (with Martin Beverley)
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Training
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APRIL
Events
26th | Young Planner Mentorship Programme
27th | Briefs: Bridging the chasm between clients and agencies
28th | Your Best Foot Forward: Interviewing, CV tips and building your experience
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Training
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MAY
Events
4th | 'How To' Event: How Not to be Afraid of Numbers (with Sam Fowler)
25th | 'How To' Event: How to get the Proposition Right (with Michael Lee)
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Training
Strategy for Solving your Client Business Problems
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JUNE
Events
15th | Can Agencies and Clients Create Great Work Together?
23rd | Young Planner Mentorship Programme
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JULY
Events
5th | Does Research Kill Ads?
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Training
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AUGUST
Training
Planning Fundamentals
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SEPTEMBER
Training
Strategic Management Masterclasses with Craig + Bridget
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Events
6th | 'How To' do Strategy on the Outside (with Craig + Bridget)
15th | Young Planner Mentorship Programme
29th | How do you brief in doom & gloom?
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OCTOBER
Training
​
Events
4th | 'How To' with Martin Beverley
18th | 'How To' with Michael Lee
25th | Do Consumers Kill Ideas?
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NOVEMBER
Training
Understanding Fame with Paul Feldwick
Events
2nd | Does Purpose have a Point?
9th | 'How To' with Sam Fowler
10th | Young Planner Mentorship Programme
22nd | 'How To' with Matt Holt
23rd | Feral Strategy with Richard Huntington
29th | 'How To' with Alaina Crystal and Toby Allen
30th | Thinking Sideways: Why planners need to think more dyslexically
2021
JANUARY
Events
20th | TEN Years of TED with Kevin Chesters
21st | APG Awards Launch Event
27th | Top Talk with Raquel Chicourel (sponsored by Pinterest)
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FEBRUARY
Events
16th | Top Talk with Andy Nairn: 'Go Luck Yourself' Book Launch
24th | APG Awards: How To Get Your Paper Shortlisted
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MARCH
Events
10th | Book Launch: 'Brandsplaining' with Jane Cunningham & Philippa Roberts
24th | Top Talk with Phil Adams: Field Notes on Activist Strategy
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Training
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APRIL
Training
How to Apply Strategy to Solve Client Problems
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MAY
Events
12th | Insights about people and creativity for a post-pandemic world
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Training
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JUNE
Events
1st | Top Talk with Ian Leslie: Why Creativity Needs Conflict
15th | APG Young Planner Mentorship Programme
22nd | Top Talk with Kevin Chesters: What Brands can Learn from Studying Gangs
24th | Young Planners: '10 Great Ideas for Getting Started on a Creative Brief' with Martin Beverley
30th | Top Talk with Kate Dommett and Tom Stafford: On-line Political Advertising
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Training
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JULY
Events
14th | APG Young Planner Mentorship Programme
27th | Young Planners: Insights Workshop with Tom Sussman
28th | Book Launch: 'The Creative Nudge' with Kevin Chesters
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Training
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AUGUST
Events
24th | APG Young Planner Mentorship Programme
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SEPTEMBER
Training
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OCTOBER
Events
14th | APG Creative Strategy Awards Ceremony & Party
Training
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NOVEMBER
Events
2nd |Fireside Chats with Kev Chesters (1/3)
16th | Fireside Chats with Kev Chesters (2/3)
17th | APG Young Planner Mentorship Programme
30th | Fireside Chats with Kev Chesters (3/3)
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Training
Behavioural Science to Solve Advertising Challenges - Postponed
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DECEMBER
Training
2020
JANUARY
Events
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FEBRUARY
Training
4th | Workshop - How to Run a Really Useful Workshop
17th & 18th | Strategic Thinking
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MARCH
Events
31st | Top Talk with Kevin Chesters: How to construct the perfect argument
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Training
Started 4th | Essential Planning Skills
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APRIL
Events
9th | Top Talk with Oli Feldwick: New Building Super Brands in the Digital Age (and Covid Context)
15th | Top Talk with Will Humphrey: Evaluating Creative Work (especially online)
20th | Strategy Session: Career Planning with Vicki Holgate & Will Whalley
22nd | Top Talk with John Shaw: Don’t Waste This
23rd | Top Talk with Kate Waters: Cool Numbers and How to Use Them Strategically
27th | Top Talk with Omar El-Gammal: Lifting the Lid on Ramadan and Muslims
28th | Strategy Session: Inspiring Creativity with Loz Horner & Jo Arden
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Training
1st & 2nd | Planning Fundamentals: how to apply them
14th | Workshop - Telling Stories with Data (Online Workshop)
22nd| How to do Integrated Planning
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MAY
Events
4th | Top Talk with James Caig: Persuasive Presentations
6th | Top Talk with David Wilding: Win-Win (Media) Planning
12th | Top Talk with Martin Beverley: The Dark Arts for Dark Times
13th | Top Talk with Raquel Chicourel: Getting ahead of the Covid-19 curve
20th | Top Talk with Russell Davies: Ask Me Anything
21st | Top Talk with Jim Carroll: The Consolations of Art
26th | Top Talk with Kevin Chesters: How to Write Better
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Training
11th | Workshop - Insightful every time, techniques for developing insights
14th| Visual Narrative & Keynote
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JUNE
Events
4th | Top Talk with Richard Storey: How to have ideas
15th | Top Talk with Ben Shaw & Martin Beverley: Planning Your Next Career Move
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JULY
Events
2nd | Top Talk with Loz Horner: The desperate and never-ending search for insights
22nd | Top Talk with Matt Holt: Use Strategy to Have Bigger, Broader Client Conversations
28th | Top Talk with Rory Sutherland: What's the Target Market for Business Creativity?
Training
1st | Behavioural Science to Solve Advertising Challenges with Richard Shotton
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AUGUST
Events
19th | Top Talk with Sandie Dilger: The Messy Middle & The Sharp Edges: How Ideas Really Happen
26th | Top Talk with Steven Lacey: Age of Rage and the Battle for Trust
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SEPTEMBER
Events
13th | Top Talk with Ollie Gilmore & Nick Hirst: The Joy of Pitching
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Training
8th & 15th | Why did nobody teach me this stuff? with Russell Davies
29th | Holding your own with Senior Clients
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OCTOBER
Events
1st | Top Talk with Gerald Breatnach: The 'Messy Middle' Where Consumer Decisions are Shaped
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NOVEMBER
Events
5th | Top Talk with Amelia Torode: The Psychology of Uncertainty and the Inspiration of the Everyday
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Training
17th | Workshop: Insightful Every time
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DECEMBER
Events
9th | Top Talk with Leo Rayman: Is Planning on the Right Side of History?
2019
Please note that some dates may change through the course of the year.
JANUARY
Events
23rd | APG Noisy Thinking
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Training
22nd | Workshop - Telling Stories with Data
29th & 30th | APG Strategic Thinking with Merry Baskin
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Awards
30th | APG Creative Strategy Awards 2019 - Launch
30th | APG Creative Strategy Awards 2019 - Entries Open
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​
FEBRUARY
Events
27th | Resilience and Mental Well Being for Planners
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Training
Starts 20th | APG Essential Planning Skills
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Awards
5th | APG Creative Strategy Awards 2019 - How to Win
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MARCH
Events
20th | Thinking Around Corners - Using insight to build business
27th | APG Noisy Thinking - How do you plan faster and more effectively?
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Training
20th | Managing Stress & Building Resilience Workshop
21st | How to Sell Strategic Ideas Workshop
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Awards
5th | APG Creative Strategy Awards 2019 - How to Win
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APRIL
Events
15th | How better sleep makes you more resilient (with Phoebe Smith & Prof Hugh Selsick)
30th | APG Young Planners - How to talk to creatives
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Training
9th | Visual Narrative & Keynote Workshop​
30th| Richard Shotton Behavioural Science Course
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Awards
4th | APG Creative Strategy Awards 2019 - Entries Close
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MAY
Events
7th | APG & BBC 'Where do planners go next?'
22nd | APG Noisy Thinking - How do you keep strategy interesting?
Training
15th May | Visual Narrative & Keynote Course
Starts 29th | Essential Planning Skills
29th & 30th | APG Strategic Thinking with Merry Baskin
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JUNE
Events
4th | APG & ITV
19th | APG Noisy Thinking
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Training
3rd & 4th | APG Agile Strategy with Jon Leach
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Awards
Shortlist Announced
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JULY
Events
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Training
3rd | Holding your own with Senior Clients
9th | Workshop - Telling Stories with Data
16th |Run a Useful Workshop with Julian Saunders
23rd | How to Sell Strategic Ideas Workshop
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AUGUST
Events
6th | TED 2019 in 60 Minutes with Kev Chesters
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SEPTEMBER
Events
24th | APG Noisy Thinking - The Right to Disconnect
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Training
4th & 5th | APG Strategic Thinking with Merry Baskin
Starts 18th | Strategy Leaders of Tomorrow
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Awards
11th & 12th | APG Creative Strategy Awards 2019 - Final Judging
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OCTOBER
Events
9th | APG & Flamingo Panel Discussion
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Training
22nd & 29th | Why did nobody teach me this stuff? with Russell Davies
Starts 30th | Essential Planning Skills
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Awards
17th | APG Creative Strategy Awards 2019 - Awards Ceremony
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NOVEMBER
Events
12th | APG Noisy Thinking - Long Term Thinking
20th | APG Young Planners - Building Good Fences
25th | APG Thinking Around Corners
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Training
12th & 13th | Agile Strategy with Jon Leach
26th & 27th | Strategic Thinking with Merry Baskin
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DECEMBER
Training
2018
JANUARY
Training
18th | Workshop - Creative Briefs & Briefings
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Events
24th | YouTube Works for Brands (How to Win)
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Awards
4th | YouTube Works for Brands (Entries Open)
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FEBRUARY
Events
Training
6th | Smart Strategy for Comms Planning
7th & 8th | Strategic Thinking
20th & 21st | Agile Strategy Course
22nd Feb (Pt 1) | 'Why did nobody teach me this stuff?'
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MARCH
Events
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Training
1st (Pt 2) | 'Why did nobody teach me this stuff?'
14th | Workshop - What makes brands grow?
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Awards
9th | YouTube Works for Brands (Entries Close)
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APRIL
Events
11th | Panel Discussion on APG Creative Strategy Award Winners in 2017
19th | APG Young Planners - Problem Solving with Andrew Gibson
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Training
12th | Workshop - Creative Briefs & Briefings
17th | Workshop - How to run a really useful workshop
Starts 25th | Essential Planning Skills
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MAY
Events
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Training
22nd & 23rd | Strategic Thinking
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JUNE
Events
6th | Think like a CSO (with Matt Tanter)
14th | APG 50 Years of Planning Party
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Training
5th | Brand Purpose that Sells
26th | Dynamics of Business
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Awards
7th | YouTube Works for Brands (Winners Announced)
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JULY
Events
9th | APG How Not To Plan - Book Launch
18th | Thinking Around Healthy Corners
24th | Ted2018 in 60 minutes (with Kevin Chesters)
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Training
4th | Selling Strategy
10th Workshop - Semiotics
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SEPTEMBER
Events
19th | APG & Flamingo Panel Discussion
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Training
5th & 6th | Strategic Thinking
12th - Programme start date | Strategy Leaders of Tomorrow
25th|Storytelling with Excel Workshop
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OCTOBER
Events
11th | Eat Your Greens Book Launch
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Training
4th | Strategies and Models for Creating Fame
17th | Essential Planning Skills starts
19th | Savage Thinking Workshop
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NOVEMBER
Events
20th| Thinking Around Corners - Is 'consumer' a dirty word?
21st | Noisy Thinking - Planning Surgery with Sarah Carter and Les Binet
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Training
14th & 15th | Strategic Thinking
26th | Behavioural Science with Richard Shotton & Milla McPhee
28th | Creative Briefs & Briefing
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DECEMBER
Training
2017
JANUARY
Event
-
Open APG Breakfast
Training
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FEBRUARY
Events
Training
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MARCH
Events
Training
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APRIL
Events
Training
-
Workshop - Insights with Nick Hirst
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MAY
Events
Training
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JUNE
Events
Training
-
Agile Strategy
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JULY
Events
-
Ted Talk with Kevin Chesters
-
Thinking Around Corners
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SEPTEMBER
Events
Training
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OCTOBER
Events
-
APG Young Planners - Planning Outside of your Comfort Zone
Training
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NOVEMBER
Events
-
APG & Flamingo Panel Discussion
Training​
-
Essential Planning Skills
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2016
JANUARY
Events
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FEBRUARY
Events
Training
​
MARCH
Events
-
Think like a CSO (with Mark Bell & Rachel Hatton)
-
Young Planners - Sources of Inspiration and Insight for Creative Briefs
Training
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APRIL
Events
Training
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MAY
Events
-
Think like a CSO (with Katie MacKay & Chris Gallery)
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JUNE
Events
-
Young Planners - Brands & Culture
-
Careers in Strategy - Personal Insights from Industry Leaders
Training
-
Workshop - How to Make the Most of Excel
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JULY
Events
-
APG & Flamingo Panel Discussion - The Power of Culture for Social Good
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APG & The Guardian - Cannes Event
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Young Planners - Find your voice and grab a beer
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SEPTEMBER
Events
-
Noisy Thinking - Why did we stop listening? Brand lessons from Brexit
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Think like a CSO - with Charlie Snow and Anna Vogt from MullenLowe
Training
OCTOBER
Events
-
Young Planners Speed Mentoring
Training
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NOVEMBER
Events
Training
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DECEMBER
Events
Training
2015
JANUARY
FEBRUARY
MARCH
APRIL
JUNE
JULY
SEPTEMBER
OCTOBER
NOVEMBER