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Think Tank - Talks & Videos

Browse our member-only talks and events in video and presentation form (when available). 

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If you would like to watch the video, click 'watch' or to view the slides you can click 'view presentation', type in your APG Membership details (email and membership number) to get access.

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APG Noisy Thinking: Is pre-testing helping or hindering creativity?
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You might think that the battle lines are set and you could predict what they’re going to say. But they have some points of view about pre-testing that might surprise you. Which one would you guess is sceptical about research? Who sits in the middle? And why is one such a keen research advocate?

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How Not to be Afraid of Numbers
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This session focused on equipping you with a toolbox of tips and tricks Sam Fowler has picked up during his time in the industry, so you can quickly focus on what matters, feel confident in handling data and begin a journey to making numbers work for you.

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'How To' Work with Creatives
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In this session, we cover how planners can best work with creatives, that age-old partnership that can lead to some of the biggest bust-ups and the biggest breakthroughs. With Alaina Crystal and Toby Allen.

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'How To' do Strategy on the Outside
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Craig and Bridget give a clear and insightful view on how to set up and run your own creative strategy business. They demystify the process of setting up and prospering outside the conventional paths.

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'How To' Become a Better Critical Thinker
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In this session Matt Holt, CSO at Digitas UK, explains what critical thinking is, why it’s important, and why human beings aren’t natural critical thinkers. The aim of the session is to equip you with a range of pragmatic tips, tools and techniques that Matt has picked up over the years so that you can become better at critical thinking.

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Do planners know what the f*** is going on?
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Richard Huntington and Mark Hadfield debrief their searingly honest research and social commentary research with guidance as to what it means for creative planners in the UK now

Thinking Sideways: Why planners need to think more dyslexically
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The APG has collaborated with dyslexic reading platform, LEO to make some of the winning case studies from the APG Awards much more accessible. To celebrate this we held a fascinating event to explore what dyslexic thinking is..

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How do you Brief in Doom & Gloom (Panel Discussion)
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An amazing panel consisting of Kate Waters, Chaka Sobhani, Lily Wilson, Tom Sussman and Jon Evans discuss the implications of ITV's research on 'What Unites a Kingdom?'.

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How do you Brief in Doom & Gloom? (The Research)
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Lucy Crotty, Insight Lead at ITV, walks you through the key findings of ITV's huge piece of ethnographic, semiotic, qual and quant research conducted earlier this year to understand the mood across the country.

Does Research Kill Ads?
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Does research always mean the death knell of campaigns destined for greatness, falling foul of rigid testing regimes and bored consumers? Or are we too craven to properly consult the people we need to engage, and work with research companies to create work that bridges the divide?

Briefs: Bridging the Chasm Between Clients and Agencies
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Vaughan Flood from Flood+Partners and BetterBriefs founders Pieter-Paul von Weiler and Matt Davies share the findings of the largest and first global quant study into the topic of briefs.

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Carving Out Time To Think
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How do we become the planners of our own working lives? Following on from the APG Time To Think report, Success & Confidence Coach Dana Stevens leads a practical session on how you can carve out the time you need to make great work.

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