Behavioural Science to solve Adverting Challenges

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Instructor
Milla McPhee

Milla believes behavioural science can be a tool to make marketing efforts not only more impactful, but more interesting. Milla began her career in academia, researching and teaching the practical ap...

Head of Planning

Milla McPhee

Richard Shotton

Author of 'The Choice Factory' Richard is interested in how social psychology and behavioural science can be applied to advertising to make it more effective. He regularly writes for publications su...

Deputy Head of Evidence

Richard Shotton

Cancellation policy

Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.

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