Behavioural Science to solve Adverting Challenges

Instructors

Milla McPhee

Milla McPhee

Head of Planning

Milla believes behavioural science can be a tool to make marketing efforts not only more impactful, but more interesting. Milla began her career in academia, researching and teaching the practical ap...

Richard Shotton

Richard Shotton

Deputy Head of Evidence

Author of 'The Choice Factory' Richard is interested in how social psychology and behavioural science can be applied to advertising to make it more effective. He regularly writes for publications su...

Cancellation policy

Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.

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