Bullet Proof Strategy
How to create and defend brilliant strategies with data
Great strategy needs to be creative and lateral but is much more persuasive when underpinned with robust and credible data. Number confidence not only lets planners generate new and exciting insights, but also justify their strategic recommendations.
In this interactive one-day course, we’ll inspire you with the power of numbers, teach you the most important maths you’ll need as a planner, help you get to grips with data sets using Excel and then show you how to visualise your findings to tell the most compelling and persuasive stories.
Who is this course aimed at?
This one-day APG course is intended for mid-weight planners with 2-7 years experience in all kinds of communications agencies, who are capable strategists but need to improve their numerical craft skills.
What will you learn?
The 4 main parts of the day cover different skills with different expert tutors. Specifically you will:
Learn the key bits of maths and stats that are relevant to the day to day work of strategists and planners, how to apply them, and important questions to have at your fingertips.
Learn about the practical application of data and numbers in creating more effective strategies, with examples and case histories and the chance to have a go yourself.
Do an intensive, practical session on getting the best out of excel. This will be tailored to the needs of the individuals in the group.
Get really good at using numbers to tell strategic stories.
Led by Kate Waters, CSO at Now Advertising, and with sessions taught by Alex Steer, Frank Durden and Simon Wall, this course is ideal for mid-weight planners and strategists who would benefit from boosting their numerical craft skills.
What are the hours?
1 full day
What is the cost?
£550+VAT (APG Membership required)
When is it?
Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.