We have created this workshop with Martin Beverley who is Executive Strategy Director at adam&eveDDB. It’s for planners and strategists who want to get better at briefing advertising campaigns that work across traditional and digital channels.
Drawing on his years of experience developing brilliant campaigns at Wieden and Kennedy, AMV BBDO, and now adam&eveDDB, Martin will cover a series of principles for writing the best and most effective briefs and creating the most inspirational briefings. He will explain each principle, with examples, and you will have a chance to put some of them into practice in the workshop.
You will need some prior experience of briefs and briefing to come on the workshop as we will cover a lot of ground in a short space of time. The workshop is intended primarily for planners and strategists who work on consumer campaigns.
Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.