Essential Planning Skills

Instructors

Lucy Jameson

Lucy Jameson

Founder

Lucy read History at Oxford, before starting work in advertising for BMP DDB. Over nearly 20 years, she worked her way from grad trainee to Global Head of Strategy for DDB. She then joined Grey and wa...

Dave Masterman

Dave Masterman

Creative Director

David has spent over 20 years in the creative discipline and has previously worked at agencies such as JWT, BBH, Fallon and DDB UK. This gives him the unique insight of having received many briefs fro...

Neil Godber

Neil Godber

Head of Planning

Neil is a top planner, formerly of BBH and now running Planning in JWT London. He is multi-awarded for at APG Creative Strategy Awards and a winner of the Grand Prix for Dixons in 2011 and an expert i...

David Wilding

David Wilding

Director of Planning

David is one of the best media planners in London. He has a particular interest in behavioural theory, a fascination with neuro-marketing and a mild obsession with trying to catapult brands into the h...

Shekhar Deshpande

Shekhar Deshpande

Head of Strategy and Global Accounts, EMEA

Zoe Scaman

Zoe Scaman

Founder

Zoe is all about variety and never sitting still - having been a digital planner, a brand strategist and a business consultant, she has also worked on opposite sides of world in London, Sydney and New...

Sam Fowler

Sam Fowler

Partner

Sam Fowler has previously worked atVizeum, Goodstuff Sommunications and has recently joined Craft Media from MediaCom where he was Associate Strategy Director. Across his career he has worked with cli...

Phil Barden

Phil Barden

Owner and Managing Director

Phil has over 25 years client-side brand management experience. After 16 years with Unilever, rising to Marketing VP, he worked at Diageo and T-Mobile. Whilst responsible for T-Mobile’s brand position...

Julian Saunders

Julian Saunders

Founder

Julian Saunders has worked as a strategist in most disciplines and recently in The Zoo at Google, where his role was to advise clients about effective marketing on digital platforms. He works directly...

Cancellation policy

Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.

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