Life is complicated for planners, with mass fragmentation, lack of time, feeding the content beast and proliferating channels.
And what do you do if you’re working in a particular discipline, and have to make sure your piece of the communications puzzle is strategically thought through.
You need to have a grip on all the channels, how they work, and how the disciplines come together. And deal with questions like:
What SHOULD your Instagram strategy be?
How can you produce work for that programmatic activation that doesn’t just animate the print ad?
Could that PR survey become the basis for your overall strategy?
How does any of it link to the business strategy?
This APG course is run by Will Humphrey, Strategy Director at Wunderman Thompson and Oliver Feldwick, Head of Innovation at The&Partnership
What does it cover?
An introduction to the principles of integrated planning
Some 'war stories' from the front line of integrated planning with lessons learned
A series of practical guidelines and ways of working that will help shape your approach to problem solving, and some have-a-go exercises
Working through a live example from first principles to the shape of a strategy, with feedback and the chance to talk through your and other peoples' approaches
A series of essential but applicable lessons that you can use at your desk, on your clients, the next day.
Who is it for?
This is going to be super useful to mid-weight planners and strategists working on multi-disciplinary teams across agencies and disciplines, who want to learn more about how to navigate the complex world of multiple changing channels and competing channel-based strategies. It's designed to help you get a grip on the problems and see a way through with clear strategic principles and lots of practical advice.
Course Information
Cost
£550+VAT*
*APG Membership is required
Date
Mon 5th and Tues 6th October (PMs - London time/BST)
Times
2pm - 5pm BST
Venue
Online
Instructors
Oliver Feldwick
Head of Innovation
I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted yout...
Will Humphrey
Strategy Director
Hello! I'm a Strategy Director at Wunderman Thompson. I have an integrated background, having worked in major Advertising, PR, CRM and Digital agencies. I've devised strategies for work that spans fr...
Cancellation policy
Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.
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