Strategies and Models for Creating Fame
A one day seminar at the Museum of Brands led by Paul Feldwick
Next Course: TBA
This is a new one day seminar led by Paul Feldwick, author of 'The Anatomy of Humbug’, and held at the Museum of Brands. Using the Museum as inspiration, and with guest speakers to build expertise in particular areas, you will deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs.
How do I find out more?
To find out more, please contact Alison Trotter - firstname.lastname@example.org