A Day in the Life of a Planner

We wanted to have two reasons to get to you keep coming back to the community site and this is one of them. We’ve asked a complete mix of planners and strategists – junior, senior and stratospheric, and from all different kinds of agency and a variety of more or less arcane job titles -  to let us peep behind the curtain of their day. 

 

All they have done is answer a set of simple (and not overly cheeky) questions set with the intention of understanding a bit more about what happens in the day job – the actual stuff that we all actually do, as opposed to the stuff we talk about.  

 

Huge thanks to Tamsin Northridge for making this happen.

Frances Docx
Frances Docx

"Try to be interested in everything even the “boring” stuff sometimes has untapped value"

Senior Planner at M&C Saatchi
Wooter Boon
Wooter Boon

"Being a freelance strategist has been better than expected because it brought me so much more than just being a strategist"

Creative Brand Strategist (freelance) in Amsterdam
Erika Hakansson
Erika Hakansson

"There’s no rule to how planning is supposed to be done. One size fits none"

Strategic Planner at M&C Saatchi Stockholm
Simin Radmanesh
Simin Radmanesh

"Get a good grounding of the basics, but also invent your own rules"

Planning Director at Memac Ogilvy - Qatar
Jon Haywood
Jon Haywood

"The core human desire is not to buy things, it’s to lead better lives"

Head of Strategy, Amsterdam
Sabine Stork
Sabine Stork

"Get quant training and keep up with technology"

Founding Partner at Thinktank International Research Ltd
Ricardo Aros
Ricardo Aros

“I’d like to think that planning is a sort of meeting point where people, creatives and business find a cool place to talk, be inspired and innovate.”

Strategy director at Pedro, Juan y Diego (Santiago, Chile)
Selim Pekin Gungor
Selim Pekin Gungor

"Stay curious, keep learning and don’t get stuck"

Creative Strategist at VICE Media Berlin
Lucy Banister
Lucy Banister

"Stay curious, nosey people make the best researchers"

Partner at The Nursery
Conor Barry
Conor Barry

"There are way too many acronyms for an industry glittered with dyslexic people"

Planner at Forever Beta
Julian Saunders
Julian Saunders

"Observe and be interested in human behaviour in all its forms"

Strategist at Google Zoo

Zach Masih
Zach Masih

"Everyone wants to be a bona fide badass. Aim to stand out from the crowd"

Junior Planner at Geometry Global
Dom Roe
Dom Roe

"Real, honest knowledge can get you very far, very quickly...so get reading"

Senior Planner at Recipe
Mario Morby
Mario Morby

"There are no right answers but trust your instincts"

Planning Director at McCann Erickson Birmingham
Aileen Mercado
Aileen Mercado

"Be patient and eager to learn as much as you can from wherever you can"

Planning Senior at FCB Mexico
Nick Hirst
Nick Hirst

"Come willing to think critically and with curiosity, and assume you don’t know anything about the industry"

Planning Partner at adam&eveDDB
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