Reading Recommendations

This is a list of books to help you understand more about planning, the language of planners and how they work within an agency. We recommend you start with one of the general advertising books to get a feel for the industry as a whole, then the planning specific ones and finally make sure you check out the examples of what the very best planning can achieve in the APG Creative Strategy Awards Books.

 
The Anatomy of Humbug

The Anatomy of Humbug

Ogilvy on Advertising

Ogilvy on Advertising

Truth Lies & Advertising

Truth Lies & Advertising

The Advertising Effect

The Advertising Effect

The Tipping Point

The Tipping Point

Eating the Big Fish

Eating the Big Fish

The New Marking Manifesto

The New Marking Manifesto

After Image

After Image

Eat Your Greens

Eat Your Greens

How Not to Plan

How Not to Plan

Go Luck Yourself

Go Luck Yourself

Brandsplaining

Brandsplaining

The Book of Gossage

The Book of Gossage

Brain Surfing

Brain Surfing

 

Planning & Strategy

How Not to Plan

How Not to Plan

Hegarty on Advertising

Hegarty on Advertising

What is a 21st Century Brand?

What is a 21st Century Brand?

Brand Planning

Brand Planning

Positioning

Positioning

Pollitt on Planning

Pollitt on Planning

 
98% Pure Potato

98% Pure Potato

Why Does the Peddler Sing?

Why Does the Peddler Sing?

Recommended by Craig Mawdsley, former APG Chair and Joint CSO at AMV BBDO:

Adapt

Adapt

Imagine

Imagine

Where Good Ideas Come From

Where Good Ideas Come From

A Technique for Producing Good Ideas

A Technique for Producing Good Ideas

Recommended by Shekhar Deshpande, Global Planning Director at JWT:

Overthrow

Overthrow

Blue Ocean Strategy

Blue Ocean Strategy

Good to Great

Good to Great

Grow

Grow

The Hero And The Outlaw

The Hero And The Outlaw

The New Capitalist Manifesto

The New Capitalist Manifesto

The Pirate Inside

The Pirate Inside

 

The Fundamentals of Business Strategy

Recommended by Zoe Scaman, Senior Strategy Director at Droga5:

The Innovator's Dilemma

The Innovator's Dilemma

The Second Machine Age

The Second Machine Age

HBR's 10 Must Reads on Strategy

HBR's 10 Must Reads on Strategy

Zero to One

Zero to One

Good Strategy Bad Strategy

Good Strategy Bad Strategy

To Sell is Human

To Sell is Human

The Hard Thing About Hard Things

The Hard Thing About Hard Things

Reality Check

Reality Check

 

Behavioiural Economics

The Choice Factory

The Choice Factory

Fooled by Randomness

Fooled by Randomness

The Black Swan

The Black Swan

Designing with the Mind in Mind

Designing with the Mind in Mind

Thinking, Fast and Slow

Thinking, Fast and Slow

Inside the Nudge Unit

Inside the Nudge Unit

The Hidden Persuader

The Hidden Persuader

Descartes' Error

Descartes' Error

The Mental World of Brands

The Mental World of Brands

Recommended by Richard Shotton, Deputy Head of Manning Gottlieb OMD

Born Liars

Born Liars

Dataclysm

Dataclysm

Consumer.ology

Consumer.ology

Influence

Influence

Seducing The Subconscious

Seducing The Subconscious

Emotional Design

Emotional Design

Decoded

Decoded

Priceless

Priceless

Mindless Eating

Mindless Eating

Wiki Man

Wiki Man

The Person and The Situation

The Person and The Situation

The Social Animal

The Social Animal

The Art of Thinking Clearly

The Art of Thinking Clearly

Irrationality: The Enemy within

Irrationality: The Enemy within

 

Other Recommendations

Rework

Rework

The Design of Business

The Design of Business

Wired for Culture

Wired for Culture

Perfect Pitch

Perfect Pitch

Contagious

Contagious

The Ming of the Strategist

The Ming of the Strategist

How Brands Grow

How Brands Grow

The Brand Innovation Manifesto

The Brand Innovation Manifesto

Modern Romance

Modern Romance

Perfect Pitch

Perfect Pitch

Contagious

Contagious

The Ming of the Strategist

The Ming of the Strategist

How Brands Grow

How Brands Grow

The Brand Innovation Manifesto

The Brand Innovation Manifesto

The Book of Qualities

The Book of Qualities

Reclaiming Conversation

Reclaiming Conversation

The Design of Everday Things

The Design of Everday Things

The Shallows

The Shallows

Rework

Rework

The Design of Business

The Design of Business

Wired for Culture

Wired for Culture

Book Reviews

 
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The New Capitalist Manifesto

By: Umair Haque (2011) In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment.

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