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Reading Recommendations

This is a list of books to help you understand more about planning, the language of planners and how they work within an agency. We recommend you start with one of the general advertising books to get a feel for the industry as a whole, then the planning specific ones and finally make sure you check out the examples of what the very best planning can achieve in the APG Creative Strategy Awards Books.

Advertising & Marketing
Planning & Strategy

Planning & Strategy

How to have ideas

Recommended by Shekhar Deshpande, Global Planning Director at JWT:

Fundamentals of Business Strategy

The Fundamentals of Business Strategy

Recommended by Zoe Scaman, Senior Strategy Director at Droga5:

Behavioural Economics

Behavioiural Economics

Recommended by Richard Shotton, Deputy Head of Manning Gottlieb OMD

Other Recommendations

Other Recommendations

Book Reviews

Book Reviews
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