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Reading Recommendations
This is a list of books to help you understand more about planning, the language of planners and how they work within an agency. We recommend you start with one of the general advertising books to get a feel for the industry as a whole, then the planning specific ones and finally make sure you check out the examples of what the very best planning can achieve in the APG Creative Strategy Awards Books.
Advertising & Marketing
Planning & Strategy
Planning & Strategy
How to have ideas
Recommended by Shekhar Deshpande, Global Planning Director at JWT:
Fundamentals of Business Strategy
The Fundamentals of Business Strategy
Recommended by Zoe Scaman, Senior Strategy Director at Droga5:
Behavioural Economics
Behavioiural Economics
Recommended by Richard Shotton, Deputy Head of Manning Gottlieb OMD
Other Recommendations
Other Recommendations
Book Reviews
Book Reviews
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