Are you a generalist or specialist?

19 Mar 2014

Should my job title on LinkedIn be 'experience design architect' or 'planner'?

  • Should you be a generalist or a specialist? 

  • Which is better for long-term career prospects? 

  • What are other junior planners doing? 

This stuff majorly affects early career choices - where you work, on what, with whom.


On 19th March at JWT, we've got the awesome Neal Fairfield, Head of Planning @ BMB and the mighty David Hackworthy, CSO @ Fallon to give us their two cents.

















But this is no lecture - we'll be opening the floor to the junior planners of London for a round of pointed questions, challenges and (fingers crossed) some controversy.


Think of it as Question Time mixed with a rap battle.


We'll book-end the debate with drinks and chat with young planners from across London, and hastening to the pub in Knightsbridge afterward. 

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