How to Write a Winning Strategy Paper – Top Tips from APG Shortlist Chair Craig Mawdsley'

13 Apr 2015



This Warc Webinar, featuring advice on writing papers from Craig Mawdsley, will help you to stand out in creative strategy competitions.


Craig will share:
• His top tips on how to write an effective and interesting paper
• Examples of papers that have done really well in previous years
• How and why those papers were successful


The webinar will run ahead of the entry deadline for the current APG Creative Strategy Awards. The theme of this year’s competition is 'Strategies of influence', and Craig will be talking about what this means for this year’s entries. You'll have a chance to ask Craig questions, and follow up on any points he makes.

The APG Creative Strategy Awards have built a body of learning spanning the last 30 years. Winning papers are published for posterity in a book and available to members at, and online at






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