Top posts from the community | January 2020

31 Jan 2020

This year we’ve decided to celebrate some of the wonderful creativity and knowledge from the APG community by sharing the top posts we’ve seen each month.. With so many avid bloggers among the planning and wider marketing sphere it would be a shame not to share the latest and most up-to-date thinking. Below you’ll find (in no particular order) the best posts we’ve seen in January.

 

Why retail needs to stop trying to create culture: dragons versus steak bakes

By Claire Hutchinson

 

Incisive article by Claire Hutchinson. While John Lewis are investing heavily in trying to ‘create culture’ with a blockbuster Christmas ad, Greggs has become culture. And Greggs are giving back £7mill in bonuses to staff.  Purpose, bravery and insight win.

 

Tourism Australia was onto a winner until tragedy intervened

By Mark Ritson

 

Ritson looks at the recent Tourism Australia campaign and how a great strategy can not anticipate and predict the real world. 

 

You need strict limits in place for flexible working to actually work

By Rory Sutherland

 

In this piece Rory Sutherland looks at the need to rediscover limitations in the workplace. 

 

A win-win in media planning starts with compromise

By David Wilding

 

A nice piece from David Wilding full of good sense, in praise of the lost art of compromise, and how to get a bit of a win-win from thoughtful media planning.

 

Another glass of wine?

By Dave Trott

 

Dave Trott speaks of what we can learn from Riedel about growing markets by increasing complexity. 

 

Trojan Business: Can an Ancient Myth Teach Contemporary Lessons?

By Jim Carroll

 

For the classicists out there, this article from Jim Carroll considers the contemporary lessons that can be learned from Homer and Virgil. 

 

All Watched By Corporations Of Loving Grace? It’s Time We Punctured The Feverish Toxic Dream.

By Martin Weigel

 

A big piece from Martin Weigel on corporations 'filling the vacuum' left by declining democracies and the need for a revival of balancing 'radical imagination'. This is serious, well researched thinking and argument and repays careful reading.

 

Should TV Advertising be left behind in the last decade? 

By John Harrison

 

Nobody watches ‘live TV’ anymore, or do they? John Harrison does some myth busting around TV viewership and digital advertising. 

 

Creativity is about lateral leaps, not literal execution … 

By Rob Campbell

 

In his blog Rob Campbell focuses on short-termism and literal execution of client briefs. 

 

It's time to talk about ad-blocking

By Anjali Ramachandran

 

With ad-blocking at an all time high Anjali looks at the situation from all perspectives and delves into possible solutions that could benefit agencies, the consumer and publishers.  

 

 

One bonus article: Claws out! Why cats are causing chaos and controversy across Britain

By Sirin Kale

 

Although not in keeping with the rest of the articles on this list, we found this article about our feline friends and the divisions they are causing across Britain interesting so we hope you do too. 

 

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