A goldmine of insights for UK planners

Think with Google is where Google shares its latest trends, insights and data. It’s a goldmine for planners and strategists, packed with the right content to help you achieve your objectives and work smarter. The UK version of the site is tailored specifically to UK planners and advertisers. The Planning Tools include the Consumer Barometer, providing rich insights into how people use the internet worldwide. The Case Studies reveal the stories and results of great campaigns. And hundreds of articles and infographics equip you with the latest marketing insights into industries, events and audiences.Whether you want high-level insights, deck-ready stats, creative inspiration or time-saving tools, Think with Google is a valuable resource. Start your planning at thinkwithgoogle.co.uk.

When it comes to attention, YouTube has it: 83% of YouTube viewers describe themselves as ‘fully/mostly’ paying attention, compared with just 58% across other social platforms.

To drive results, marketers must do more than just speak to attentive audiences. They must turn attention into action. But in a constantly evolving digital media landscape, both achieving – and proving – results can be complex, particularly when it comes to online video.

To help you get the most out of advertising on YouTube, we’ve put together this guide. While success is never one-size-fits-all, the insights and recommendations in these pages are backed by research, along with case studies from award-winning YouTube campaigns. So whether you’re looking to drive awareness, consideration, conversion, or full-funnel impact, you’ll be able to find tips and guidelines to help deliver results that matter, time and time again.

Bookmark Think with Google: Planner Spotlight

Jenny Smith | Maxus

Jenny Smith, Head of Strategy & Planning at Maxus, is wary of predicting trends but reminds us that understanding real behaviour opens up a wealth of insight. Get the latest insights and trends: sign up to Think with Google at g.co/thinksignup

 

Go here to watch more from Jenny

Katie Mackay | Mother

Katie Mackay-Sinclair, Partner at Mother London, believes in emotional insights backed by data. Get the latest insights and trends: sign up to Think with Google at g.co/thinksignup

 

Go here to watch more from Katie

Chris Cardew | Mindshare

See why Chris Cardew takes risks and keeps innovating. Get the latest insights and trends: sign up to Think with Google at g.co/thinksignup

 

Go here to watch more from Chris

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