APG Think like a CSO

A series of inspirational training sessions in partnership with Mintel, designed to help young planners and strategists hone their strategic presentation skills by learning at the feet of the greats.

Past Events

Matt is the CSO at Grey London and the APG Chair

Matt Tanter

5 June 2018

Stuart Bowden is the Global CSO at MEC

1. What is our relationship with data?
2. The changing CMO
3. Strategy vs Robots

Stuart Bowden

8 December 2016

Mark is Chief Experience Officer and Rachel is Chief Strategy Officer at OLIVER

Mark Bell& Rachel Hatton

16 March 2016

Craig is Joint CSO at AMV BBDO

1. I think a lot about whether I’m doing enough
2. I think about making connections
3. I think about people

Craig Mawdsley

23 September 2015

Kevin is the CSO at Ogilvy & Mather

1. Pass It On
2. Find Good People
3. Be A Magnet
4. Make A Difference
5. Change Behaviour

Kevin Chesters

9 November 2019

Charlie is Chief Strategy Officer and Anna is Head of Strategy at MullenLowe

Charlie Snow & Anna Vogt

20 September 2016

Dom is CSO at Publicis and APG Chair

1. Think like an Entrepreneur
2. Act Fast
3. Be Small

Dom Boyd

21 January 2016

Richard is Chairman and CSO at Saatchi & Saatchi

1. The biggest job of the CSO is to be useful to the agency and its clients
2. CSOs have to be fast
3. Think ideas first, data second

Richard Huntington

14 July 2015

Phil is the Strategy Director at Cello Signal 

1. Define content
2. Planning From First Principles
3. The A-Z of Engagement

Phil Adams

30 May 2017

Katie and Chris are the Joint Heads of Strategy at Mother London 

Katie Mackay & Chris Gallery

21 April 2016

Matt is Chief Strategy Officer at WCRS, and Partner at Engine

1. Powerful, Simple Logic
2. Define The Idea
3. Be Proactive

Matt Willifer

12 November 2015

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