APG Think like a CSO

Matt is the CSO at Grey London and the APG Chair

Stuart Bowden is the Global CSO at MEC

1. What is our relationship with data?
2. The changing CMO
3. Strategy vs Robots

Mark is Chief Experience Officer and Rachel is Chief Strategy Officer at OLIVER

Craig is Joint CSO at AMV BBDO

1. I think a lot about whether I’m doing enough
2. I think about making connections
3. I think about people

Kevin is the CSO at Ogilvy & Mather

1. Pass It On
2. Find Good People
3. Be A Magnet
4. Make A Difference
5. Change Behaviour

Charlie is Chief Strategy Officer and Anna is Head of Strategy at MullenLowe

Dom is CSO at Publicis and APG Chair

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1. Think like an Entrepreneur
2. Act Fast
3. Be Small

Richard is Chairman and CSO at Saatchi & Saatchi

1. The biggest job of the CSO is to be useful to the agency and its clients
2. CSOs have to be fast
3. Think ideas first, data second

Phil is the Strategy Director at Cello Signal 

1. Define content
2. Planning From First Principles
3. The A-Z of Engagement

Katie and Chris are the Joint Heads of Strategy at Mother London 

Matt is Chief Strategy Officer at WCRS, and Partner at Engine

1. Powerful, Simple Logic
2. Define The Idea
3. Be Proactive