The Home for Planners & Strategists
APG Think like a CSO
A series of inspirational training sessions in partnership with Mintel, designed to help young planners and strategists hone their strategic presentation skills by learning at the feet of the greats.
Past Events
Matt Tanter
5 June 2018
Matt is the CSO at Grey London and the APG Chair
Stuart Bowden
8 December 2016
Stuart Bowden is the Global CSO at MEC
1. What is our relationship with data?
2. The changing CMO
3. Strategy vs Robots
Mark Bell& Rachel Hatton
16 March 2016
Mark is Chief Experience Officer and Rachel is Chief Strategy Officer at OLIVER
Craig Mawdsley
23 September 2015
Craig is Joint CSO at AMV BBDO
1. I think a lot about whether I’m doing enough
2. I think about making connections
3. I think about people
Kevin Chesters
9 November 2019
Kevin is the CSO at Ogilvy & Mather
1. Pass It On
2. Find Good People
3. Be A Magnet
4. Make A Difference
5. Change Behaviour
Charlie Snow & Anna Vogt
20 September 2016
Charlie is Chief Strategy Officer and Anna is Head of Strategy at MullenLowe
Dom Boyd
21 January 2016
Dom is CSO at Publicis and APG Chair
1. Think like an Entrepreneur
2. Act Fast
3. Be Small
Richard Huntington
14 July 2015
Richard is Chairman and CSO at Saatchi & Saatchi
1. The biggest job of the CSO is to be useful to the agency and its clients
2. CSOs have to be fast
3. Think ideas first, data second
Phil Adams
30 May 2017
Phil is the Strategy Director at Cello Signal
1. Define content
2. Planning From First Principles
3. The A-Z of Engagement
Katie Mackay & Chris Gallery
21 April 2016
Katie and Chris are the Joint Heads of Strategy at Mother London
Matt Willifer
12 November 2015
Matt is Chief Strategy Officer at WCRS, and Partner at Engine
1. Powerful, Simple Logic
2. Define The Idea
3. Be Proactive