APG Think like a CSO

A series of inspirational training sessions in partnership with Mintel, designed to help young planners and strategists hone their strategic presentation skills by learning at the feet of the greats.

Past Events

Matt Tanter

5 June 2018

Matt is the CSO at Grey London and the APG Chair


Stuart Bowden

8 December 2016

Stuart Bowden is the Global CSO at MEC

1. What is our relationship with data?
2. The changing CMO
3. Strategy vs Robots

Mark Bell& Rachel Hatton

16 March 2016

Mark is Chief Experience Officer and Rachel is Chief Strategy Officer at OLIVER


Craig Mawdsley

23 September 2015

Craig is Joint CSO at AMV BBDO

1. I think a lot about whether I’m doing enough
2. I think about making connections
3. I think about people

Kevin Chesters

9 November 2019

Kevin is the CSO at Ogilvy & Mather

1. Pass It On
2. Find Good People
3. Be A Magnet
4. Make A Difference
5. Change Behaviour


Charlie Snow & Anna Vogt

20 September 2016

Charlie is Chief Strategy Officer and Anna is Head of Strategy at MullenLowe


Dom Boyd

21 January 2016

Dom is CSO at Publicis and APG Chair

1. Think like an Entrepreneur
2. Act Fast
3. Be Small

Richard Huntington

14 July 2015

Richard is Chairman and CSO at Saatchi & Saatchi

1. The biggest job of the CSO is to be useful to the agency and its clients
2. CSOs have to be fast
3. Think ideas first, data second

Phil Adams

30 May 2017

Phil is the Strategy Director at Cello Signal 

1. Define content
2. Planning From First Principles
3. The A-Z of Engagement

Katie Mackay & Chris Gallery

21 April 2016

Katie and Chris are the Joint Heads of Strategy at Mother London 


Matt Willifer

12 November 2015

Matt is Chief Strategy Officer at WCRS, and Partner at Engine

1. Powerful, Simple Logic
2. Define The Idea
3. Be Proactive