APG 'Top Talks' 2020

A series of online talks from interesting and inspiring strategy leaders

Over the coming weeks we will be putting on a host of Top Talks by top strategists. We've asked them to choose topics that they are passionate about or think will be of most use to the APG community. Some will have specific relevance to the times we are in, and others will have more general interest and applicability. They will all be good! They will be about 30 minutes long.
 
They are an APG member benefit and therefore for members only. You can get your free ticket for each event on Eventbrite. 

How to Construct an Argument

Tuesday 31st March, 3pm to 3.45pm

 
How to Construct an Argument by Kevin Chesters, Strategy Partner, Harbour London
Tuesday 31st March, 3pm to 3.45pm

Get your ticket here (APG Members Only)


We spend our days trying to persuade people to do things, or not do things, or do more of something or less of something. That can be colleagues, or clients, or consumers. Yet no one ever teaches us how to argue or how not to argue. Kevin Chesters will help us all to get better at it with the help of Aristotle, Liam Gallagher, Al Pacino & Alan Partridge.

About Kevin Chesters

Kevin Chesters is the Strategy Partner at Harbour - an independent communications collective based in London. He has held senior strategy roles at British Telecom, Saatchi & Saatchi, W+K, mcgarrybowen and was most recently the CSO at Ogilvy. He is a member of the APG committee, a regular contributor to The Drum & Campaign and writes a blog for The Marketing Society. He is a visiting lecturer at the University of Creative Arts and he really (really) likes an argument.

New Building Super Brands in the Digital Age (and Covid Context)

Thursday 2nd April, 9am to 9.45am
 
Building Super Brands in the Digital Age (and Covid Context) by Oli Feldwick, Head of Innovation at The&Partnership
Thursday 2nd April, 9am to 9.45am

Get your ticket here (APG Members Only)


Oli Feldwick is Head of Innovation at The&Partnership and just the kind of strategic brain we need right now as we traverse uncharted waters.

He has generously offered to share his super useful presentation and thinking on Super Brands in the Digital Age, with a particular focus on the context of pandemic and what that means strategically and practically.

He's got some great brand thinking frameworks, lots of examples and plenty of new inspiration about how to elevate your brand to Super Brand status.

About Oli Feldwick

I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Head of Innovation. As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”. I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.

6 Strategies For Playing Monopoly

(or what planners can learn from boardgames)

Thursday 9th April, 9am to 9.30am
 
6 Strategies For Playing Monopoly (or what planners can learn from boardgames)
Irresistible for the intensely competitive planner nerd. (Let's face it; 90% of us) by Oli Feldwick, Head of Innovation at The &Partnership
Thursday 9th April, 9am to 9.30am

Get your ticket here (APG Members Only)
 

This is a short, semi-serious and highly applicable bit of board games strategising. Full of examples and ideas to help you apply your thinking in new ways to the strategic problems facing your brands.

About Oli Feldwick

I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Head of Innovation. As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”. I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.

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