APG 'Top Talks' 2020
A series of online talks from interesting and inspiring strategy leaders
Over the coming weeks we will be putting on a host of Top Talks by top strategists. We've asked them to choose topics that they are passionate about or think will be of most use to the APG community. Some will have specific relevance to the times we are in, and others will have more general interest and applicability. They will all be good! They will be about 30 minutes long.
They are an APG member benefit and therefore for members only. You can get your free ticket for each event on Eventbrite.
with Leo Rayman
9th December, 5pm - 6pm
(Online)
“The client brief is wrong!” For more than a decade the Planning community has felt itself slowly but steadily slipping downstream. The important business strategy conversations are happening but Planners aren’t at the table. But it doesn’t necessarily have to be that way. Leo Rayman, former planner, CSO, sometime CEO of Grey London and most recently founder of Grey Consulting, shows how Planning can challenge this assumption and start leading the conversations shaping businesses today.
This event is open to both APG Members and Non Members.
How to Construct an Argument
Speaker: Kevin Chesters, Strategy Partner at Harbour London
Evaluating Creative Work (especially online)
Speaker: Will Humphrey is Strategy Director at Wunderman Thomson
Lifting the Lid on Ramadan and Muslims
Speaker: Omar El-Gammal, Planning Director at Wunderman Thompson
Win-Win (Media) Planning
Speaker: David Wilding, Twitter
Survivorship bias and my endless privilege: Ask Me Anything
Speaker: Russell Davies, CMO at Bulb
How to have ideas?
Speaker: Richard Storey, Global Chief Strategy Officer at M&C Saatchi
History in the Tweeting. (Looking back to look ahead)
Speakers: David Wilding, Director of Planning at Twitter UK
Who is the target market for creativity?
Speaker: Rory Sutherland, Vice Chairman at Ogilvy UK
The Messy Middle & The Sharp Edges: How Ideas Really Happen
Speaker: Sandie Dilger, Head Of Strategy at Ogilvy
The 'Messy Middle': Where Consumer Decisions are Shaped
Speaker: Gerald Breatnach, Head of Strategic Insights at Google UK
Ecoffectiveness: The missing measure in a climate crisis
Speakers: Ben Essen, Global Chief Strategy Officer at Iris and Caroline Davison, Managing Partner & Sustainability Lead at ELVIS
New Building Super Brands in the Digital Age (and Covid Context)
Speaker: Oli Feldwick, Head of Innovation at The&Partnership
Don't Waste This
Speaker: John Shaw, CSO & CIO at Superunion
10 Things We’ve Learned (and wish someone had told us earlier)
Speakers: Craig Mawdsley & Bridget Angear, Joint CSO's of AMV BBDO
The Dark Arts for Dark Times
Speaker: Martin Beverley, CSO at adam&eveDDB
The Consolations of Art
Speaker: Jim Carroll, Brand and Communication Consultant, Carroll Jones LLP; Former UK Chairman at Bartle Bogle Hegarty
Planning Your Next Career Move
Speakers: Ben Shaw, Head of Strategy at BBH and Martin Beverley, CSO at Adam and Eve DDB
The desperate and never-ending search for insights
Speaker: Loz Horner, Strategist at Lucky Generals
It mostly goes wrong; What we can learn from failure
Speaker: Craig Mawdsley, Joint Chief Strategy Officer at AMV BBDO
Age of Rage and the Battle for Trust
Speaker: Steven Lacey, Founder of 'The Outsiders'
Speaker: Steven Lacey, Founder of 'The Outsiders'
6 Strategies For Playing Monopoly
(or what planners can learn from boardgames)
Speaker: Oli Feldwick, Head of Innovation at The&Partnership
Cool Numbers and How to Use Them
Speaker: Kate Waters, Director of Client Strategy at ITV
Persuasive Presentations
Speaker: James Caig, Consultant Strategist, Facilitator and Trainer
Getting ahead of the Covid-19 curve
Speaker: Raquel Chicourel, CSO at Grey London
How to Write Better
Speaker: Kevin Chesters, Owner/Partner at Harbour
Speaker: Sam Knowles, Experienced data storyteller for companies and brands
Use Strategy to Have Bigger, Broader Client Conversations
Speaker: Matt Holt, CSO at Digitas
Extreme Democracy, Nordic Cultural Cool, Design Thinking...
Speaker: Rob Scotland, Head of Strategy at McCann London
The Joy of Pitching
Speakers: Nick Hirst, Executive Strategy Director at Adam&EveDDB and Ollie Gilmore, Head of Planning at The Corner
The Psychology of Uncertainty and the Inspiration of the Everyday
Speaker: Amelia Torode, Chief Strategy Officer at The Fawnbrake Collective
