APG Training Network

Next Course: TBA

The Training Network is for Graduates and Junior Planners starting out in the business and gives them an introduction to all the areas they'll need to know about to be an effective Planner.

Generations of planners, strategists and researchers have taken part in APG Training Network and we've helped some of the brightest and best get a real head start in their careers. We welcome strategists, researchers and planners of every ‘flavour’ of strategy and it’s a great way to get a grounding in strategic thinking and practice and get to know lots of other bright people starting out in the industry in the company of some of the most brilliant CSOs in London.

How does it work?

We’ve listened to your feedback and this year we’ll be bringing out all the best aspects of Training Network courses from the past. There’ll be inspirational talks from top practitioners with direct training on the topics we cover and the chance for you to have a go on the themes that are discussed week by week from developing strategy to understanding effectiveness. Alongside this, on the first evening we’ll be setting a project and you’ll be put into teams to work together over the seven weeks to create a presentation for the final session in front of a judging panel. 

 

So you get to hear from the greats, and then each following week, have a hands-on session where you understand the core principles with the expert help of top strategists Shekhar Deshpande of JWT and Laura Sammarco of WCRS. We’ll also set aside time for you to work on your project with help and mentoring on hand for you to develop your thinking and final presentation as a team.

Course Information

Who is the course aimed at?

The course is ideal for Graduates, for those who are new to the industry, for those aspiring to be Planners or Strategists and for those joining planning from other disciplines. It’s also an excellent way of getting to know your peers and create a strong network.

 

What are the hours?

7 weekly sessions on Weds pms– MRS CPD accredited for 12 hours

Start: 2.30pm

Finish: approx. 6.30pm

What is the cost?

£650+vat (covers all sessions and includes one years APG membership)

 

When is it?

TBA

Little League

Tell people more about the services you offer. Use this repeating layout to display content. It's an easy way to keep your customers up to date with what's happening. Want to make this content your own? Simple drag and drop elements like text, images and links, or connect to data from your collection. Tell people more about the services you offer. Use this repeating layout to display content. It's an easy way to keep your customers up to date with what's happening. Want to make this content your own? Simply drag and drop elements.

 

Tell people more about the services you offer. Use this repeating layout to display content. It's an easy way to keep your customers up to date with what's happening. Want to make this content your own? Simple drag and drop elements like text, images and links, or connect to data from your collection. Tell people more about the services you offer. Use this repeating layout to display content. It's an easy way to keep your customers up to date with what's happening. Want to make this content your own? Simply drag and drop elements.

Course Tutors

Global Planning Director at J. Walter Thompson

Shekhar Deshpande

Senior Strategist at WCRS

Laura Sammarco

Course Content & Teachers

(sessions can alter slightly)

  • Course Introduction

  • Hands-on Learning - Research and insight on-line with Google Zoo

  • Qualitative Research with Lucy Banister, Founder of The Nursery

  • Project Brief and Break

  • Talk - Strategic Thinking with Amelia Torode, Founder at The Fawnbrake Collective

  • Drinks & Networking

Session 1

  • Hands-on Learning with Shekhar and Laura

  • Project Work & Break

  • Talk - Long Term Thinking with Craig Mawdsley, Joint CSO at AMV BBDO

Session 2

  • Hands-on Learning with Laura

  • Project Work & Break

  • Talk - Effectiveness with Andy Nairn, Founding Partner at Lucky Generals

Session 3

  • Project working week with Laura

Session 4

  • Hands-on Learning  with Shekhar and Laura

  • Project Work & Break

  • Talk - Briefs and Briefing with Kate Waters, Founding Partner at Co-founder and Chief Strategy Officer at Now Advertising

Session 5

  • Hands-on Learning with Shekhar and Laura

  • Project Work & Break

  • Talk - The new world of planning and strategy with Dom Boyd, CSO at Publicis London

Session 6

  • Presentation Week

  • Talk - Working with Creatives with Dave Dye, Head of Art & Design/Creative Director at JWT

  • Drinks & Networking

Session 7

Picture Gallery
 
  • Black Facebook Icon
  • Black YouTube Icon
  • Black Twitter Icon
  • APG Podcast
  • Black LinkedIn Icon
  • Black Instagram Icon