Telling Stories with Data
Next Workshop: TBC
There are two skills every planner and strategist needs if they’re going to thrive: The ability to interrogate and make sense of data, and the ability to use the insights from data to persuade others to take action. At its simplest, the equation underpinning modern business impact is this: Analytics + Storytelling = Influence.
Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence; stories that are rooted in genuine, data-driven insights and examine an aspect of the human condition. But storytellers need to use data, facts, and evidence as the foundation of their stories, not instead of stories or as the actual stories themselves.
The ability to bring analytics and storytelling together is a defining characteristic of the impactful planner. Being able to see – and articulate – the forest from the trees. Being able to wade through all kinds of different data sets – qualitative, quantitative; numeric, verbal, visual – and develop a coherent story. Being able to do the “Where’s Wally?” thing.
About the Trainer
APG Training Course Cancellation Policy
Workshop tickets are non-refundable.