Insightful every time, techniques for developing insights: An APG workshop with Sam Knowles 

Next Workshop: 11th May 2020 (AM) Online

We are planning to keep up all our training commitments over the next months, taking most of our courses on-line.  We are also going to deliver new courses and workshops on-line. Course pages are being updated continuously as arrangements are being made.

If you are booked onto a course and need more information, contact

Who is it for?

This is a new APG workshop, designed for planners and strategists who are newer to the world of insights and want to know how to apply insight to the development of strategy and creative work.

The workshop will be relevant to client-side strategists and agency planners who are looking for a structured approach to 'mining for magic'.

What will you learn?

Learn about how to develop a more insightful way of thinking and an effective and easy to understand process for developing insights to solve strategic problems.

You will:

  • Examine some classic insightful thinking tests from psychology

  • Carry out exercises that demonstrate (and promote) insightful thinking from the start

  • Learn an incredibly useful formula for expressing the insights you have developed in a strategic manner.

  • Apply the insight-spotting framework to some well known campaigns.

Workshop Information
Date & Time

11th May 2020 - Online

9.15am - 1pm


APG Members = £130+vat
Non Members = £250+vat

*Please note these tickets are non-refundable



Workshop Enquires
If you are interested in attending a Training Course, please e-mail Sophie Fairfield at

Sam is an expert trainer in marketing and strategy.  His new book 'How to be Insightful' will be published by Routledge in May 2020.  His previous book, 'Narrative by Numbers' was a finalist in the 2019 Business Book of the Year Awards and inspired his successful APG Workshop 'Telling Stories with Data.

More about Sam Knowles

Get your ticket here
APG Training Course Cancellation Policy

Workshop tickets are non-refundable.

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