An Introduction to Insights and Insightful Thinking: An APG workshop with Sam Knowles 

Next Workshop: Wednesday 11 March 2020
Who is it for?

This is a new APG workshop, designed for planners and strategists who are newer to the world of insights and want to know how to apply insight to the development of strategy and creative work.

The workshop will be relevant to client-side strategists and agency planners who are looking for a structured approach to 'mining for magic'.

What will you learn?

Learn about how to develop a more insightful way of thinking and an effective and easy to understand process for developing insights to solve strategic problems.

You will:

  • Examine some classic insightful thinking tests from psychology

  • Carry out exercises that demonstrate (and promote) insightful thinking from the start

  • Learn an incredibly useful formula for expressing the insights you have developed in a strategic manner.

  • Apply the insight-spotting framework to some well known campaigns.

Workshop Information
Date & Time

Wednesday, 11th March 2020

9:15am - 1:00pm 


APG Members = £99+vat
Non Members = £199+vat

*Please note these tickets are non-refundable


Grey London, The Johnson Building, 77 Hatton Garden, London EC1N 8JS

Workshop Enquires
If you are interested in attending a Training Course, please e-mail Sophie Fairfield at

Sam is an expert trainer in marketing and strategy.  His new book 'How to be Insightful' will be published by Routledge in May 2020.  His previous book, 'Narrative by Numbers' was a finalist in the 2019 Business Book of the Year Awards and inspired his successful APG Workshop 'Telling Stories with Data.

More about Sam Knowles

Get your ticket here
APG Training Course Cancellation Policy

Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.

Attendance on Training Courses is entirely at the discretion of APG. There is no automatic right to attendance.

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