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APG Committee 2024-2025

Past Committee Members


Committee 2022-2023

Chair - Michael Lee | APG Chair & Chief Strategy Officer at VCCP Partnership

Sarah Newman | APG Director

Jo Arden | Treasurer & Chief Strategy Officer at Ogilvy UK

Martin Beverley | Chief Strategy Officer at adam&eveDDB

Emily HarlockChief Strategy Officer and Partner at Special London

Josh Bullmore | Chief Strategy Officer at Leo Burnett London

Sandie Dilger | Chief Strategy Officer at TBWA\London

Simon Gregory | Joint Chief Strategy Officer at BBH London

Vicki Holgate | Executive Strategy Director (Government Comms) at MullenLowe London

Loz Horner | Strategy Partner at Lucky Generals

Jessica Lovell | Chief Strategy Officer at Wonderhood Studios

Will Parrish | Chief Strategy Officer, UK at Initiative

Tom Roach | VP Brand Planning at Jellyfish

Committee 2020-2021

Chair - Vicki Holgate | Executive Strategy Director (Government Comms) at MullenLowe London

Sarah Newman | APG Director

Jo Arden | CSO at Publicis•Poke

Martin Beverley | CSO at adam&eveDDB

Kev Chesters | Partner/CSO at Harbour London

Raquel Chicourel | CSO at M&C Saatchi

Alaina Crystal | Global Head fo Strategy at Purpose PBC

Emily Harlock | CSO and Partner at The&Partnership

Matt Holt | CSO at Digitas

Loz Horner | Strategist at Lucky Generals 

Gen Kobayashi | CSO at ENGINE UK

Michael Lee | CSO at VCCP

Sophie Lewis | CSO at M&C Saatchi

Rob Scotland | Head of Brand and Communications at Veo Technologies

Will Whalley | Head of UK Ads Platform Marketing at Google

Committee 2018-2019

Chair - Matt Tatner | CSO at Mother London

Sarah Newman | APG Director

Bogdana Butnar | Former Head of Strategy at Publicis•Poke

Kev Chesters | Partner/CSO at Harbour London

Raquel Chicourel | CSO at M&C Saatchi

Shekhar Deshpande | Head of Strategy & Global Accounts EMEA at Facebook

Nick Hirst | Head of Planning at adam&eveDDB

Vicki Holgate | Effective Creative Excellence Director at Diageo

Clare Hutchinson | Executive Strategy Director at Havas London

Michael Lee | CSP at VCCP

Sophie Lewis | CSO at VMLY&R

Ben Shaw | Head of Strategy at BBH London

Jen Smith | Founder at Craft Media

Will Whalley | Youtube Marketing Manager at Google

Sam Wise | Head of Planning at Saatchi & Saatchi

Committee 2016-2017

Chair - Dom Boyd | Former Chief Strategy Officer at Publicis London

Sarah Newman | APG Director

Mark Bell | Former Chief Experience Officer at OLIVER

Lisa Bowcott | European Marketing Director at Trainline

Staurt Bowden | Global CSO at MEC

James Caig | Head of Strategy at True Digital

Shekhar Deshpande | Global Planning Director at J. Walter Thompson

Neal Fairfield | Director of Strategy at Sapient Razorfish

John Harrison | Managing Partner at BBH London

Clare Hutchinson | Partner & Head of Strategy at 101 London

Katie Mackay | Joint Head of Strategy at Mother

Fern Miller | International Chief Strategy & Insight Officer at DigitasLBi

Mobbie Nazir | CSO at We Are Social

Richard Shotton | Deputy Head of Evidence at Manning Gottlieb OMD

Matt Tanter | CSO at Grey

Will Whalley | Brand Planner at Google

David Wilding | Director of Planning at Twitter

Committee 2014 - 2015

Chair - Tracey Follows | Any Day Now

Vice Chair - Dom Boyd | adam&eveDDB

Sarah Newman | APG Chair

Julia Chalfen | Leo Burnett

John Clark | Coley Porter Bell

Neal Fairfield | Razorfish

David Hackworthy | Fallon

Nick Hirst | adam&eveDDB

Craig Mawdsley | AMV BBDO

Rebecca Moody | Ogilvy & Mather

Laura Sammarco | J. Walter Thompson

Simon White | FCB Inferno

David Wilding | Twitter

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