APG Workshops

This extended training session is for young planners and strategists. It will build your expertise in brief writing by making the most of the incredible creative and strategic stimulation that AI brings to the task.

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The session will teach you which AI tools to use, how to get the best out of them and how to make the most of new ways to write fast, focused, strategic and creatively inspiring briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.

Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.

This practical half day session will teach you how to do empathetic and revelatory interviews with people in their own homes. You’ll discover how to use some of the skills of ethnographers, journalists and documentary makers to get to the truth and how to edit your video, photographic and intellectual content in a compelling way that captures their reality and convinces both clients and creatives.

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Led by Mark Hadfield, Founder or Meet the 85%

This practical half day workshop with Jon Leach will teach you how to use the most powerful strategic models available to planners. You’ll learn a series of strategy frameworks that you can use to solve your branding problems, including Brand Positioning, Customer segmentation, Comms, Campaign Planning, Psychology/market insight generation, Project Planning, Selling and much, much more.

This APG workshop is a full day seminar learning new, ‘gonzo’ techniques for developing insights and ideas. ​​It’s primarily for more junior planners and strategists who want lots of new ideas and ways in for writing briefs, dealing with client requests and answering questions that require new approaches and ways of thinking.

Led by Oliver Feldwick, Chief Innovation Officer & Partner at The&Partnership

Oli Feldwick, Chief Innovation Officer and Parter at The&Partnership is a strategy and AI expert.  He’s at the forefront of thinking about how we could and should use AI for creative strategy and the practical use of the tools at our disposal.

His ‘How To Use Gen AI and Chat GPT’ was an APG sell-out earlier this year so luckily for us he’s volunteered to run a more in-depth practical workshop. In this session you will get hands-on and sleeves-up in applying AI in the everyday, and learning what works (and what doesn’t).

A Really Useful Workshop is not rocket science but it does need a lot of thought, careful planning and an understanding of how to run it and how to get the best out of people.

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So we’ve got together with Julian Saunders to pull together all the thinking and tools you need into a rocket-fuelled 3 hours of the theory and practice of running a really good one.