For Planners & Strategists
APG Workshops
Answer Your Briefs Brilliantly with AI
Next Workshop: 1st July, 2026
This extended training session is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.
The session will teach you which AI tools to use, how to get the best out of them and how to apply them to create fast, focused, strategic and creatively brilliant answers to briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.
Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.
Talking to Real People
Next Workshop: 25th August 2026
This practical half day session will teach you how to do empathetic and revelatory interviews with people in their own homes. You’ll discover how to use some of the skills of ethnographers, journalists and documentary makers to get to the truth and how to edit your video, photographic and intellectual content in a compelling way that captures their reality and convinces both clients and creatives
From Slides to Sofas: How to create compelling strategic content based on in-home interviews
Next Workshop: TBA
This practical half day session will teach you how to do empathetic and revelatory interviews with people in their own homes. You’ll discover how to use some of the skills of ethnographers, journalists and documentary makers to get to the truth and how to edit your video, photographic and intellectual content in a compelling way that captures their reality and convinces both clients and creatives.
Led by Mark Hadfield, Founder or Meet the 85%
APG Training in association with Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.