For Planners & Strategists
Arrive & Thrive Events
APG Arrive and Thrive is a community for new strategists in the industry. Maybe you’re looking for a first job as a planner/strategist. Or perhaps you’ve recently started and are navigating sometimes the odd or alien world of advertising strategy.
APG Arrive & Thrive in partnership with
Upcoming events
Hands-on Strategy Lab
Tuesday 24th November | 6pm-8.30pm GMT | Live at AMV BBDO, London
APG Arrive and Thrive is an initiative to help aspiring and new strategists acquire essential strategy skills and build a network to help them in their careers.
This hands-on strategy session will be lively and fun. You will be put into small teams, each team led by a senior strategist who will work with you to come up with an initial strategic response to a brand problem or opportunity. (You will receive a briefing packet with the brand problem and some instructions a few days before the event.)
Teams will present their best ideas to a panel of top strategists, a client and a creative - and there will also be a chance to network at the end.
It’s your chance to learn a lot, come up with new ideas, and meet some senior people who can give you career and strategy advice.
If you were at the first and second sessions we ran earlier this year, you know it will be a fun and interactive evening!
Tickets coming soon...
Past Events
Hands-on Strategy Lab
14th July 2026
At this Hands-on Strategy Lab, attendees were put into small teams. Each team was led by a senior strategist, who worked to help attendees come up with an initial strategic response to a brand problem or opportunity.
How to get a role in strategy
8th May 2025
Speakers: Jo Arden, Rosie Collins, Amy Gilmore, Nicky Vita and Martin Beverley
Click through to read the event write-up
Arrive & Thrive Launch Event
6th September 2023
Speakers: Michael Lee, Jo Arden, Steve Lacey, James Hillhouse and Nikki Longhurst
Hands-on Strategy Lab
21st April 2026
At this Hands-on Strategy Lab, attendees were put into small teams. Each team was led by a senior strategist, who worked to help attendees come up with an initial strategic response to a brand problem or opportunity.
Click through to read the event write-up
How to get on as a Strategist
28th January 2025
Speakers: Kerian Magloire, AJ Morris, Michael Hayes, Russie Miessi, Chelsea Mtada, Trinity Awadzi and Gillian Morrison
Speed Mentoring
25th June 2025
Mentors: Jo Arden, Martin Beverley, Emily Harlock, David Wilding, Dan Deeks-Osburn, Josh Bullmore, Rebecca Burchnall, Ayo Fagbemi, and Charlotte Mulley
How to Thrive as a Junior Strategist
10th September 2024
Speakers: Charlotte Mulley, Ayo Fagbemi, Jed Hallam and Rajal Mahida