For Planners & Strategists
Arrive & Thrive Events
APG Arrive and Thrive is a community for new strategists in the industry. Maybe you’re looking for a first job as a planner/strategist. Or perhaps you’ve recently started and are navigating sometimes the odd or alien world of advertising strategy.
APG Arrive & Thrive in partnership with
Upcoming events
Hands-on Strategy Lab
Tuesday 14th July from 6pm-8.30pm at AMV BBDO
This hands-on strategy session will be lively and fun. You will be put into small teams, each team led by a senior strategist who will work with you to come up with an initial strategic response to a brand problem or opportunity. (You will receive a briefing packet with the brand problem and some instructions a few days before the event.)
Teams will present their best ideas to a panel of top strategists, a client and a creative - and there will also be a chance to network at the end.
It’s your chance to learn a lot, come up with new ideas, and meet some senior people who can give you career and strategy advice.
If you were at the first session we ran in April, you know it will be a fun and interactive evening!
Group mentors:
Lotte Jones - Deputy Head of Planning at VCCP
Joe Percy - Senior Planner at adam&eveTBWA
Priscilla Britton - Strategist at Uncommon
Phoebe Fielding - Strategy Director at BBH London
Jenika Tanqueray - Strategy Director at Leo Burnett
Joe Crust - Strategy Director and Leo Burnett
more to be announced...
Event Details & Tickets:
Date: Tuesday 14th July 2026
Time: 6pm-8.30pm BST (doors open 5.45pm for a 6pm start)
Venue: AMV BBDO, Bankside 3, 90 Southwark Street, London , SE1 0SW
Tickets*: £3+vat
*tickets are non-refundable
Please note: This event is only for those with 0-2 years of experience
Past Events
Hands-on Strategy Lab
21st April 2026
At this Hands-on Strategy Lab, attendees were put into small teams. Each team was led by a senior strategist, who worked to help attendees come up with an initial strategic response to a brand problem or opportunity.
Click through to read the event write-up
How to get on as a Strategist
28th January 2025
Speakers: Kerian Magloire, AJ Morris, Michael Hayes, Russie Miessi, Chelsea Mtada, Trinity Awadzi and Gillian Morrison
Speed Mentoring
25th June 2025
Mentors: Jo Arden, Martin Beverley, Emily Harlock, David Wilding, Dan Deeks-Osburn, Josh Bullmore, Rebecca Burchnall, Ayo Fagbemi, and Charlotte Mulley
How to Thrive as a Junior Strategist
10th September 2024
Speakers: Charlotte Mulley, Ayo Fagbemi, Jed Hallam and Rajal Mahida
How to get a role in strategy
8th May 2025
Speakers: Jo Arden, Rosie Collins, Amy Gilmore, Nicky Vita and Martin Beverley
Click through to read the event write-up
Arrive & Thrive Launch Event
6th September 2023
Speakers: Michael Lee, Jo Arden, Steve Lacey, James Hillhouse and Nikki Longhurst