Hands-on Strategy Lab 

21st April 2026 | 6pm-8.30pm BST | Live at AMV BBDO, London

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Get your ticket below ​

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APG Arrive and Thrive is an initiative to help aspiring and new strategists acquire essential strategy skills and build a network to help them in their careers. 

 

This Hands-On Strategy session will be lively and fun. You will be put into small teams, each team led by a senior strategist who will work with you to come up with an initial strategic response to a brand problem or opportunity. 

 

Teams will present their best ideas to Jo Arden, APG Co-chair and CSO of AMV BBDO, Charlotte Mulley, Head of Strategy at MullenLowe, Mark Elwood, Chief Creative Officer of Leo Burnett and Jennifer Fawdrey, Senior Global Marketing Manager at Unilever. There will also be a chance to network and ask questions. 

 

It’s a chance to learn a lot, come up with new ideas, and meet some senior people who can give you career and strategy advice. 

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Group mentors:

Joe Crust - Strategy Director and Leo Burnett

Louise Davis - Associate Planning Director at Accenture Song

Adam Jones - Client Strategy Lead at ITV

Becca Brett - Strategy Director at AMV BBDO

Samaneh Zamani - Freelance Strategist at On Running

Jack Lewis-Barcley - Strategy Director at Havas

Lotte Jones - Deputy Head of Planning at VCCP

Joe Percy - Senior Planner at adam&eveTBWA

Priscilla Britton - Strategist at Uncommon