For Planners & Strategists
Arrive & Thrive Events
APG Arrive and Thrive is a community for new strategists in the industry. Maybe you’re looking for a first job as a planner/strategist. Or perhaps you’ve recently started and are navigating sometimes the odd or alien world of advertising strategy.
APG Arrive & Thrive in partnership with
Upcoming Events
Hands-on Strategy Lab
21st April 2026 | 6pm-8pm BST | Live at AMV BBDO, London
Tickets coming soon...
APG Arrive and Thrive is an initiative to help aspiring and new strategists acquire essential strategy skills and build a network to help them in their careers.
This Hands-On Strategy session will be lively and fun. You will be put into small teams, each team led by a senior strategist who will work with you to come up with an initial strategic response to a brand problem or opportunity.
Teams will present their best ideas to Jo Arden, APG Co-chair and CSO of AMV BBDO, Charlotte Mulley, Head of Strategy at MullenLowe and Mark Elwood, Chief Creative Officer of Leo Burnett and there will be a chance to network and ask questions.
It’s a chance to learn a lot, come up with new ideas, and meet some senior people who can give you career and strategy advice.
Past Events
Speed Mentoring
25th June 2025
Speakers: Jo Arden, Martin Beverley, Emily Harlock, David Wilding, Dan Deeks-Osburn, Josh Bullmore, Rebecca Burchnall, Ayo Fagbemi, and Charlotte Mulley
How to Thrive as a Junior Strategist
10th September 2024
Speakers: Charlotte Mulley, Ayo Fagbemi, Jed Hallam and Rajal Mahida
How to get a role in strategy
8th May 2025
Speakers: Jo Arden, Rosie Collins, Amy Gilmore, Nicky Vita and Martin Beverley
Click through to read the event write-up
Arrive & Thrive Launch Event
6th September 2023
Speakers: Michael Lee, Jo Arden, Steve Lacey, James Hillhouse and Nikki Longhurst
How to get on as a Strategist
28th January 2025
Speakers: Kerian Magloire, AJ Morris, Michael Hayes, Russie Miessi, Chelsea Mtada, Trinity Awadzi and Gillian Morrison