Battle of Big Thinking

It was the strategy mash-up of the year. We brought back 7 of the winners from the APG Awards to battle it out in front of a live audience in the cinema at Channel 4.

 

Each winner gave a 5-minute presentation of their thinking and then had one minute to persuade the planners in the room, and on livestream, to vote for their pitch to represent the 'tastiest' flavour of strategy. MC David Wilding whipped the audience into a frenzy of expectation and free flowing Quality Street and Liora Ingram skipped away with the prize for advocating ‘keeping it honest and real' for Pot Noodle.

 

You can watch the film of the evening, including all the speeches and some masterful mc’ing by David Wilding in a sparkly jacket. Oh, and there’s a clown and a couple of blokes in boiler suits. It is nearly Xmas after all.