Frequently Asked Questions

Entrants must be members of the APG. If there is more than one primary author at least one must be an APG member. (For authors outside the UK, this rule does not apply)

(see rule 1 on our 'Rules and Information' page)

The final deadline is 3pm BST on Thursday 3rd April 2025

No. If your paper is submitted after 3pm BST on Thursday 3rd April 2025, it will be disqualified.

Papers are submitted through our online application form. Applications open in March 2025.

It shouldn't take more than 5 minutes to submit each paper as long as you have all the information you need ahead of time. Please be sure to read the 'How To Enter' guide found on our website.

Full Name of Primary Author*:

APG Membership Number of Primary Author*:

Telephone number of Primary Author*:

Additional Authors:

Brand*:

Client*:

Title of Paper*:

Agency Name*:

Agency Address*:

Full Name of Approving Agency CSO/Senior Management*:

Full Name of Approving Senior Client*:

* = Required

You will receive a confirmation email.

If you do not receive one, please give Lexi a call +44 (0) 7725 769 759 or email - Lexi@apg.org.uk

Your paper will need to be uploaded as a PDF (max file size 15mb). Please note, if you are shortlisted, you will need to send us your paper in a word document directly following the shortlist announcement in June 2025 in order to be published in the book.

• I confirm that my APG Creative Strategy Awards paper is no more than 10 pages and 2,000 words

• I confirm that my APG Long Term Thinking Awards paper is no more than 12 pages and 3,000 words

• I confirm that I have uploaded my paper as a PDF (max file size: 15mb)

• I have included a Summary page (250 word summary and 1 picture) at the beginning of the paper

• I have double checked the word count and it is stated at the end of my paper

• If shortlisted, I will supply a Word document of my paper to be included in the APG Awards book directly after the shortlist is announced in order to be published in the book.

• I have noted the following statement: Worldwide copyright and right to publish in digital and printed forms of each entry will pass to the APG and it is the responsibility of the author(s) to ensure that the approvals supplied are adequate for this purpose and that all data, images and information included in the paper will be published.

• To understand how we collect and store the data given in your submissions, please view our Privacy Policy

Title Page​:

• Title of the Paper

• Brand Name

• 250 word summary (not included in the final word count)

• 1 image to represent your paper

Final Page:

• Total word count at end of the paper

  • Creative Strategy Awards = maximum 2,000 words

  • Long Term Thinking Awards = maximum 3,000 words

• Copyright statement: I understand that worldwide copyright and right to publish in digital and printed forms of each entry will pass to the APG and it is the responsibility of the author(s) to ensure that the approvals supplied are adequate for this purpose and that all data, images and information included in the paper will be published.

APG Creative Strategy Awards Papers - The word limit is 2,000 words max. You will also need to provide a 250 word summary but this is not included in your total word count.

APG Long Term Thinking Award - The word limit is 3,000 words max. You will also need to provide a 250 word summary but this is not included in your total word count.

Creative Strategy Awards = 10 pages (not including the title page and final page)

Long Term Thinking Awards = 12 pages (not including the title page and final page)

No

The entry fee is £1,100+vat per paper.

Fees must be paid in GBP using the online payment system provided with the submission form.

You must be an APG Member to submit a paper in the UK. If you do not have membership, the cost for one membership will be added to your submission (230+vat).

If you are submitting a paper from outside the UK, APG Membership is not required.

Payment is taken through our online portal. This takes most major credit cards.

If you have any trouble with the payment process, please call the office on +44 (0) 208 858 0707 or Lexi on +44 (0) 7725 769 759

You can also request an invoice if you are paying for more than 4 papers.*

*Please note: Payment needs to be made before 13th May for it to be judged.

No, submissions are non-refundable. Please be sure you have all the correct approvals before submitting your paper.

(see rule 6 on our 'Rules & Information' page)

Your entry must be approved by the senior management of all the companies involved in the submission and by your senior client who has approved the entire contents of your paper for publication. You must submit the full names of the approvals with your entry, using the entry form.

(see rule 6 on our 'Rules and Information' page)

Yes. If you submit five papers at the same time, you receive the fifth submission free.

The creative work must have appeared in the market between 31st March 2022 and 30th March 2025.

Yes, an agency may enter jointly with another agency and such collaboration is welcomed.

(see rule 10 on our 'Rules and Information' page)

Yes, we accept and encourage submissions from all over the world.

All papers must be written in English and suitable translations of the work must be provided to allow English-speakers to judge the entry.

Yes. If you would like to add a video to the paper, please be sure you include a link or hyperlink to the video you would like to include.

Please note: If your paper is shortlisted and published in the book, the link will not be included