For Planners & Strategists
Leadership Skills Training Courses
Skills for strategists with management or high level business responsibilities.
APG Training in association with Tracksuit
Classic Skills
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Effectiveness & strategic case studies
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Apply business / corporate / economic understanding
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Thought/opinion pieces – speak at events
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Conceive and give training
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Strategic vision & leadership: Accounts and agency
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Personal / department leadership
Leading Edge Skills
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Leading multi disciplinary teams
NEW - Strategic Leadership: Influence and how to build it
This is a brand new course about modern creative strategy and how to increase the influence of strategy in modern agencies. It’s for senior strategists (Strategy Director and above). It aims to show them how to increase their sphere of influence for their brands, their agencies and themselves.​
Strategy Director Excellence Programme
This is a brand new APG course for Strategy Directors. You may have been promoted relatively recently or you’re about to take the step up. Either way you’re a highly capable strategist with plenty of experience but you now need to embrace a different mindset and start leading the business and the team.
Strategic Management Masterclasses with Craig & Bridget
Being an excellent planner or strategist can propel you up through the ranks to senior jobs but rarely prepares you for becoming a strategic manager, running a big client or a planning department.
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This course aims to fill the strategy management gaps and give you the confidence and ability to embrace your promotion, whenever it comes, and make a success of it.
APG Training in association with Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.