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Judging Panels

APG Creative Strategy Awards 2025

In association with Channel 4

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There will be two judging stages – a written paper and a face-to-face stage. The written stage will count for half the total marks. The second and final judging stage will consist of a 5 minute recap of the salient points of the paper by the author(s) followed by up to 15 minutes of questions and discussion with the judges. This second stage represents the other half of the total marks.

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The Shortlisting Panel will mark every paper and those with the highest scores based on the quality of the written argument will go forward to the final judging stage where marks will be awarded as outlined below. The Grand Prix and the gold, silver and bronze Awards will be based on the total marks achieved over both judging stages.


The Chair of Final Judges and Chair of Shortlisters will work closely together to make sure that there is cohesion between the two stages. The Chair of Shortlisters will be on the final judging panel.

The Shortlisting Panel

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Kit Altin

Chair of Shortlist Jury &

Chief Strategy Officer

The Gate London

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Ayo Fagbemi

Strategy Director / Co-Founder

Explorers Club Studio

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Rebecca Munds

Strategy Partner

T&Pm

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Matthew Waksman

Head of Strategy

Ogilvy UK

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Luke Alexander Grose

Creative Strategy Director

Mischief (USA)

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Amy Gilmore

Head of Creative Strategy

Accenture Song

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Lola Neves

Creative Strategy Officer

Neverland

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Sam Williams 

Head of Strategy

AMV BBDO

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Rebecca Burchnall

Chief Planning Officer

PHD Media

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Max Keane

Chief Strategy Officer

VCCP Blue

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Omar El-Gammal

Head of Cultural Insight

Mother

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Ben Worden

Chief Strategy Officer

VML

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Daniel Deeks-Osburn

Head of Strategy

Mischief PR (UK)

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Emily Lewis-Keane

Head of Planning

Saatchi & Saatchi

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Lisa Stoney

Deputy Chief Strategy Officer

Pablo London

The Final Judging Panel

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Tom Roach

Chair of Judges and VP Brand Strategy

Jellyfish

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Emma de la Fosse

Chief Creative Officer

Edelman

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Kit Altin

Chair of Shortlist Jury &

Chief Strategy Officer

The Gate London

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Steven Lacey

Managing Director and Owner

The Outsiders

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Emily Harlock

APG Co-chair, Chief Strategy Officer and Partner

Special London

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Fernando Ribeiro

Global Chief Strategy Officer and Partner

GUT

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Sarah Newman

Director

APG

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