APG Top Models and Super Models
The most useful strategic models and how to apply them. With Jon Leach.
There are two series of models: The Top Models series which is complete and available below, and the new Super Models series which will be appearing week by week and posted below until summer 2021.
The idea is to create and house a broad library of strategy frameworks. Each one is an essay conceived and written by Jon Leach and consisting of a mix of theory, real life examples and practical tips on how to apply them. In doing so he has drawn not only on his eclectic brain and capacious memory, but also on vivid examples of all kinds of strategic problems he has encountered in his long and varied planning career working across creative, brand, PR, sports marketing and more…
The Top Models Series covers all the more ‘basic’ models and approaches. There are 11 in all. The essays variously contain:
References and theory
Case history examples
A step by step recipe for applying the model
Suggested tasks that let you have a go yourself
The Super Models Series is more advanced, and can encompass a range of models rather than concentrating on just one. These more sophisticated essays build on knowledge you can acquire by reading and playing with the Top Models. There will be another dozen or so in all.
How to search for a specific model
If you would like to view the models you can click 'view model', and type in your APG Membership details (email and membership number) to get access. You can also search either Top Models or Super Models using the search bar below.
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