Our flagship evening event held 6 times a year. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

Due to COVID-19, we have had to cancel these events until further notice.

APG Noisy Thinking

New Challenger Strategies: The Big Themes and How to Apply them to your Brands

29 January 2020

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Speaker: Adam Morgan

How do you Plan?

23 January 2019


Speakers: Raquel Chicourel, Craig Mawdsley and Milla McPhee

Planners' Cannes

19 June 2019

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Speakers: Jo Arden, Kevin Chesters, Vicki Holgate & Cat Wiles

How do you plan faster and more effectively?

27 March 2019


Speakers: Amelia Torode, Sera Miller, Dom Boyd and Lucy Jameson

The Right to Disconnect 

24 September 2019


Speakers: Charlie Wells, Vicki Holgate, Helen Andrews, Matt Tanter & Chetan Murthy.

How do you keep strategy interesting? 

22 May 2019

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Speakers: Rob Campbell, Sophie Lewis and Nick Hirst

Is it possible to think long term any more?

12 November 2019

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Speakers: Tom Roach, Elly Fenlon, Kieran Bradshaw, Richard Storey and Paul Cowper

The Art of Persuasion - How do you get your idea over the line?

15 February 2018


Speakers: Jim Carroll, Marie Oldham, Laura Jordan Bombach and Martin Beverley

Alastair Campbell on what’s happening to political brands?

19 June 2018


Speaker: Alastair Campbell

If the structure of our industry is broken, what do strategists do next?

13 March 2018


Speakers: Ian Leslie, Sally Weavers, Stuart Smith and Guy Murphy

'How Not To Plan' Planning Surgery

21 November 2018

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Speakers: Sarah Carter & Les Binet

How best to make sense of the world now? 20 Strategic Tools

26 April 2018


Speakers: Chris Arning, Alex Steer, Dr. Adam Gill, George Webster and Lucas Galan

Why aren't strategists impacting client's bottom line?

8 March 2017

APG Noisy Thinking

Speakers: Pete Markey, Martin Hayward and Bridget Angear

Does Brand Purpose have a point?

21 September 2017


Speakers: Richard Shotton, Ian Leslie, Daianna Karaian and Marie Maurer

Do we need target audiences any more?

26 April 2017


Speakers: Andy Davidson, Frank Durden, Verra Budimlija, Will Whalley and Lucy Jameson

Which bits of your job are going to be taken over by robots, and what are you going to do about it?

6 November 2017

APG Noisy Thinking

Speakers: Amelia Torode, Oli Feldwick, Ronnie Crosbie & Russell Davies

In a disruptive world, what skills do strategists really need to survive?

15 June 2017

APG Noisy Thinking

Speakers: Shekhar Deshpande, Fern Miller, Vicki Holgate and Lisa Bowcott

What inspires you?

6 December 2017


Speakers: Simon Wassef, Kate Waters, Clare Hutchinson, Pete Buckley, Chris Baker and Clare Phillips

What is a Brand Nowadays?

1 February 2016