APG Noisy Thinking
In partnership with
An exuberant and often provocative chance to debate the questions that Planners are asking, it’s a way of bringing people together and helping us all work where we stand on the issues that vex, stimulate and inspire. We plan to hold these events in person as more people are back in the office.
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Next Noisy Thinking: 16th September 2025 (more information TBC)
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APG Noisy Thinking Events in partnership with Canvas8
Canvas8 is a global strategic insight partner helping clients understand people's mindsets and behaviors to make strategic business decisions.
We get you: great brands, campaigns, products and businesses are the result of a deep understanding of what customers want and need, not endless, dense data.
And our aim is to keep your businesses resonant with your customers, so you can continue making things that people really want.
Who owns effectiveness, really?

8th July 2025
Speakers: Shekhar Deshpande, Dom Boyd, Tom Roach, Bridget Angear, Sam Fowler and Will Grundy​
Is Fame a Strategy?
16th May 2025
Speakers: Richard Huntington, Alison Phillips and Dan Deeks-Osburn
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Click through to read the event write-up
Strategy Departments Need to Represent the Nation they Advertise to
18th March 2025
Speakers: Marco Angelides, Steve Lacey, Josh Bullmore, Omar El-Gammal and Jenika Tanqueray
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Click through to read the event write-up