APG Noisy Thinking
In partnership with
An exuberant and often provocative chance to debate the questions that Planners are asking, it’s a way of bringing people together and helping us all work where we stand on the issues that vex, stimulate and inspire. We plan to hold these events in person as more people are back in the office.​​​​
Reasons to be Cheerful
Wednesday 4th February | 6pm-8pm GMT | Live at VML London
Skating rapidly through the January diary we came upon the 4th February.​
‘Yes!’ We thought. 'Let’s get noisy then!’
4th February!​
It won’t get dark till after 4.45pm!
We’ll be in Sea Containers so we can coo at the lights on the river!
February’s a short month anyway and by then it’s only 24 days till March!
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Lilli English (CSO at Leo Burnett)
Jo Arden (APG Co-chair and CSO at AMV BBDO)
Martin Beverley (Founder of Ace of Hearts)
Sammy King (Creative Consultancy Lead EUI at TikTok)
Pete Buckley (Connection Planning Director at Meta)
Kate Nettleton (Host and Head of Strategy at VML)
They're all free!
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We can have a heated debate about exactly how annoying it is when people over-use exclamation marks.
And most of all…
We’ll hear 5 short, reasoned, inspiring, thoughtful, funny, perspicacious, original, and above all PRACTICAL speeches about the things that we should be cheerful about in 2026 and what we can do as strategists to get the best out of the year. Unmissable.
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Event Details:
Date: Wednesday 4th February 2026
Time: 6pm-8pm GMT
Location: VML, Sea Containers House, 18 Upper Ground, London SE1 9GL
Tickets*:
APG Members = £7.50+vat
Non-members = £40+vat
*tickets are non-refundable​
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