Our flagship evening event held 6 times a year. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

APG Noisy Thinking

29th January 2020

6.30pm @ Google HQ

Theme: New Challenger Strategies with Adam Morgan

11th March 2020

(Postponed until 23rd September 2020)

10th June 2020

(Postponed until 14th October 2020)

23rd September 2020

6.30pm @ Google HQ

14th October 2020

6.30pm @ Google HQ

25th November 2020

6.30pm @ Google HQ


Speakers: Raquel Chicourel, Craig Mawdsley and Milla McPhee

How do you Plan?

23 January 2019

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Speakers: Jo Arden, Kevin Chesters, Vicki Holgate & Cat Wiles

Planners' Cannes

19 June 2019


Speakers: Amelia Torode, Sera Miller, Dom Boyd and Lucy Jameson

How do you plan faster and more effectively?

27 March 2019


Speakers: Charlie Wells, Vicki Holgate, Helen Andrews, Matt Tanter & Chetan Murthy.

The Right to Disconnect 

24 September 2019

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Speakers: Rob Campbell, Sophie Lewis and Nick Hirst

How do you keep strategy interesting? 

22 May 2019

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Speakers: Tom Roach, Elly Fenlon, Kieran Bradshaw, Richard Storey and Paul Cowper

Is it possible to think long term any more?

12 November 2019


Speakers: Jim Carroll, Marie Oldham, Laura Jordan Bombach and Martin Beverley

The Art of Persuasion - How do you get your idea over the line?

15 February 2018


Speaker: Alastair Campbell

Alastair Campbell on what’s happening to political brands?

19 June 2018


Speakers: Ian Leslie, Sally Weavers, Stuart Smith and Guy Murphy

If the structure of our industry is broken, what do strategists do next?

13 March 2018

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Speakers: Sarah Carter & Les Binet

'How Not To Plan' Planning Surgery

21 November 2018


Speakers: Chris Arning, Alex Steer, Dr. Adam Gill, George Webster and Lucas Galan

How best to make sense of the world now? 20 Strategic Tools

26 April 2018

APG Noisy Thinking

Speakers: Pete Markey, Martin Hayward and Bridget Angear

Why aren't strategists impacting client's bottom line?

8 March 2017


Speakers: Richard Shotton, Ian Leslie, Daianna Karaian and Marie Maurer

Does Brand Purpose have a point?

21 September 2017


Speakers: Andy Davidson, Frank Durden, Verra Budimlija, Will Whalley and Lucy Jameson

Do we need target audiences any more?

26 April 2017

APG Noisy Thinking

Speakers: Amelia Torode, Oli Feldwick, Ronnie Crosbie & Russell Davies

Which bits of your job are going to be taken over by robots, and what are you going to do about it?

6 November 2017

APG Noisy Thinking

Speakers: Shekhar Deshpande, Fern Miller, Vicki Holgate and Lisa Bowcott

In a disruptive world, what skills do strategists really need to survive?

15 June 2017


Speakers: Simon Wassef, Kate Waters, Clare Hutchinson, Pete Buckley, Chris Baker and Clare Phillips

What inspires you?

6 December 2017

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Speakers: Dom Boyd, David Wilding, Mark Bell, Nick Kendall and Jane Buck

What is a Brand Nowadays?

1 February 2016


Speakers: Alex Batchelor, Helen Job and Matthew Taylor

Brand Lessons from Brexit - Why did we stop listening?

19 September 2016