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APG Noisy Thinking 2024

Noisy Thinking is back! Pre-pandemic Noisy Thinking was the lynchpin of the APG events calendar. An exuberant and often provocative chance to debate the questions that Planners are asking, it’s way of bringing people together and helping us all working where we stand on the issues that vex, stimulate and inspire.  We plan to hold these events in person as more people are back in the office.

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 Is pre-testing helping or hindering creativity?19th March 2024 | 6.30-7.30pm GMT | adam&eveDDB, London

Come and join the noisy, live debate between Jon Evans of System 1 and host of everyone’s favourite Uncensored CMO podcast, Sarah Carter of adam&eveDDB and author of APG’s How Not to Plan, and Craig Inglis of the Entertainer Group and the client who created the John Lewis Christmas campaign.

 

You might think that the battle lines are set and you could predict what they’re going to say.  But they have some points of view about pre-testing that might surprise you. Which one would you guess is sceptical about research? Who sits in the middle? And why is one such a keen research advocate? 

 

The debate will be chaired by Martin Beverley, CSO of adam&eveDDB and co-Chair of the APG. We will be discussing the ways in which research can help and hinder creative development so we can all make more effective work, and give you some helpful ammunition for your client conversations.

Speakers:

Sarah Carter

Sarah Carter

Global Planning Partner at adam&eveDDB

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Jon Evans

Chief Customer Officer at System1Group

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Craig Inglis

Global Chair at The Marketing Society and Founder of Inglis Associates

Event Details:

Date: Tuesday 19th March 2024

 

Times:

6pm - Doors open

6.30pm - Event starts

7.30pm - Drinks and networking

 

Location: adam&eveDDB, 12 Bishops Bridge Road, London, W2 6AA

Tickets:

The Future is Reputation not Brand

 21st February 2024 | 6.30-7.30pm GMT | Hanover Communications, London

More details and tickets coming soon...

Speakers:

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Daniel Deeks-Osburn

Head of Strategy at Mischief

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Gen Kobayashi

Chief Strategy Officer UK & EMEA at Weber Shandwick

Event Details:

Date: Thursday 21st March 2024

 

Times:

6pm - Doors open

6.30pm - Event starts

7.30pm - Drinks and networking

 

Location: Havover Communications, 2a Southwark Bridge Rd, London SE1 9HA

Tickets:

Coming soon...

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