We offer several different types of Membership. Have a look below to find the one that best suits you. If you have any questions, please get in touch.
Types of Membership
Annual APG Membership
What are the benefits of becoming an APG Member?
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Member-only access to:
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APG Think Tank: ​
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Over 400 award-winning strategy case studies
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Videos from past events and talks
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Series of 23 models curated by Jon Leach
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​Access to all courses and workshops
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Discounted access to The APG A-Z
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APG Communities & Initiatives
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New Member Meet & Greet (held every month)​
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PR Planning Group
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AI Working Group
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Time to Think
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The Right to Disconnect
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Free or discounted tickets to all APG Events​​​​
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Exclusive notification of all training and events
What is the cost for an individual membership?
UK Membership
£230+vat
Non-UK Membership
£195+vat
"Feels like a community
of planners who share a common purpose"
"I love the regular events aimed at planners of all different levels. We all have to keep learning. Even those at the top!"
"I think the APG's Noisy Thinking events are really fantastic. I also think fostering a community of planners, especially young planners, is really beneficial"
Annual AAA Membership
What is AAA Membership?
AAA (APG Agency Accreditation) membership is a new scheme that is of great value, has more benefits and is easy to administer for larger planning and strategy departments.​
What are the benefits of AAA Membership?
Including all the benefits of an Individual UK Membership​, AAA Members also receive:
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10% off all Training Courses
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Free tickets to all 'How To' and Noisy Thinking events
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​Free personal login to The APG A-Z
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Plus, any new planners added throughout the year are free of charge.​
What is the annual cost?
The cost of AAA membership depends on the size of your department. Please get in touch if you'd like a quote.
What does the APG community love about being a member?
“The APG helps you feel a bit more connected to like-minded people. It's always a good source of inspiration and guidance, which is important when you stare at the same four walls every day.”
“Great support network for me as a planning leader, as well as great resources for junior planners.”
“I have loved the Top Talks and the Top Models. This sort of content is such high quality and so valuable.”
“The resources and talks I've been offered so far have given a fresh perspective outside of our own ways of working, which is always refreshing and inspiring.”
“A solid source of education, talks & new perspectives. The books have also been a lifeline when I can’t just march up to a colleague and ask for examples/help with a brief.”
What does the APG community think about our events?
"I really enjoyed the event. It was an eye-opener for me, and I don't think I'll look at strategy or creative strategy the same way again."
- 'How To' Event Feedback, 2025
"Great debate, lots of interesting perspectives, great to hear personal experiences and stories and fabulously hosted!"
- Noisy Thinking Event Feedback, 2025
"Excellent speaker, brilliant as always. Showed me things that might happen in the future and also things that I could start to action straight away."
- AI Series (with Oli Feldiwck) Event Feedback, 2025
"This panel was excellent - very representative with a broad range of backgrounds and levels of experience...I took a lot of interesting nuggets away."
- Noisy Thinking Event Feedback, 2025
What does the APG community think about training courses?
"Incredibly useful – especially when putting our newly learned skills to the test with practical applications."
- Essential Planning Skills Feedback
"What a brilliant course! I learned so much - I'd go so far as to say the most from any course I've been on. And I never once felt like I was being 'taught'. I felt like I was simply having chats and picking up sage advice through conversation."
- Strategic Management Masterclass Feedback
"Great course, very practical. It's given me lots of new mental tools and models, as well as having the focused time to explore using AI more. Also increased confidence in my ability to generate ideas."
- Agile Strategy Feedback
"I think this is by far the best training course I have been on. Everything is presented clearly and logically, you get an enormous amount of information, but it is so digestible. The practical exercises help you really get a feel for the models and ways of thinking."
- Planning Fundamentals Feedback