How AI is Redefining Strategy and Planning
In partnership with
A series of events designed and hosted by Oli Feldwick to help the Planning community go deeper into specific applied AI topics.
AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.
This 'How To' event series will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice.
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Culminating in a look at the coming age of agentic and what it might mean for strategy.
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This series covers four modules:
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Module 1: Working With AI - 6th August
The latest on what we know about how AI operates, and how we can integrate it into strategy work, while avoiding the pitfalls and perils of ‘stochastic parrots’ and cognitive offloading.
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Module 2: The Post Everything Era - 10th September
​AI is already starting to impact consumer behaviours – changing our relationships with the digital world, screens, interfaces, software and search. This will look at a post everything era, accelerated by AI.
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Module 3: The Long and Short of AI - 8th October
​The fundamentals of branding stays the same, but the landscape we do it in changes. In the same way that the digital evolution changed the ways that we think about brand building, so too does AI. This will look at how brand building may change in an age of AI.
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Module 4: The Age of Agentic - 5th November​​
​​Agentic systems have even more potential to change our relationship with knowledge and data – we’ll look at some of the new potential behaviours and impacts of agents in our daily lives.
More about Oli Feldwick
I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at The&Partnership as Head of Innovation.
As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”.
I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.
Testimonies
"It was packed with information and really helpful tips. I really enjoyed it and felt very inspired coming out of it."
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"Fantastically useful. Oli is a great presenter and he provided really good understanding and practical advice on how to maximise the value of AI. Lots to think about and act upon."
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"Oli’s session was incredibly insightful. A lot of information superbly conveyed. Left me wanting more, which is a good as there’s more to come!"
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"Excellent session. I think Oli had some really concise and provocative ways to explaining GenAi’s strengths and weaknesses, lots to take away and think about. Definitely feel better prepared and armed to try new approaches in a more informed way."
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"The content was helpful and relevant. The information was well organized. Best practices were actionable and easy to apply to everyday life. The speaker was true planner and truly knew about AI (as opposed to half-a expert with a couple of tricks)."