Frequently Asked Questions

The APG is a not-for-profit organisation run for and by its members: primarily account planners and strategists in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners and digital planners.

We encourage dialogue among our members and provide a ‘home’ for planners, representing the interests of the planning community. We provide class-leading training (https://www.apg.org.uk/training)to foster excellent strategic thinking across our industry. We have created the world’s most comprehensive collection of ground breaking strategic case studies, through the biennial APG Creative Strategy Awards.(https://www.apg.org.uk/apgawards)(https://www.apg.org.uk/apgawards) We have created the world’s most comprehensive collection of ground breaking strategic case studies,(https://www.apg.org.uk/think-tank) through the biennial APG Creative Strategy Awards. We represent the interests of our members by seeking to influence agency heads and clients, promoting the role of excellent strategic thinking and planning in generating profit. We aim to further improve the quality of talent attracted to the planning discipline.

We believe in the importance of excellent advertising and communications strategy. We believe in the role of planning in delivering excellent strategy. Planners are at the heart of creative businesses, so they are more likely than anyone else to produce strategies that are creatively inspiring.

All APG Members have free access to The APG Think Tank,(https://www.apg.org.uk/thinktank-homepage) discounted tickets to APG Events (https://www.apg.org.uk/events)and access to APG Training.(https://www.apg.org.uk/training) You can find the full list of member benefits and different membership costs here.(https://www.apg.org.uk/apg-membership)

You can easily sign up for membership by choosing the type of membership (https://www.apg.org.uk/apg-membership)you'd like and following the instructions. If you have any additional questions or need some help, you can always get in touch (https://www.apg.org.uk/contact)with the team.

Yes, we offer training at 3 different skill levels. Click through to see the courses for each level. Core Skills (https://www.apg.org.uk/training-coreskills)- Basic skills you need to be any sort of planner or strategist, regardless of discipline or place of work. Extended Skills (https://www.apg.org.uk/training-extendedskills)- Advanced set of skills for more senior and experienced strategists, combined with emerging and specialist skills. Leadership Skills (https://www.apg.org.uk/training-leadershipskills)- Top skills for strategists with management or high level business responsibilities.