Question 1

What is The APG?

Accepted Answer

The APG is a not-for-profit organisation run for and by its members: primarily account planners and strategists in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners and digital planners.

Question 2

What does The APG do?

Accepted Answer

We encourage dialogue among our members and provide a ‘home’ for planners, representing the interests of the planning community.
 
We provide world-class training to foster excellent strategic thinking across our industry.
 
We have created the world’s most comprehensive collection of ground breaking strategic case studies, through the biennial APG Creative Strategy Awards.
 
We represent the interests of our members by seeking to influence agency heads and clients, promoting the role of excellent strategic thinking and planning.
 
We aim to further improve the quality of talent attracted to the planning discipline.

Question 3

What does The APG believe?

Accepted Answer

We believe in the importance of excellent advertising and communications strategy.
 
We believe in the role of planning in delivering excellent strategy. Planners are at the heart of creative businesses, so they are more likely than anyone else to produce strategies that are creatively inspiring.

Question 4

What does APG Membership include?

Accepted Answer

All APG Members have free access to The APG Think Tank, discounted tickets to APG Events and access to APG Training. You can find the full list of member benefits and different membership costs here.

Question 5

How do I sign up for APG Membership?

Accepted Answer

You can easily sign up for membership by choosing the type of membership you'd like and following the instructions. If you have any additional questions or need some help, you can always get in touch with the team.

Question 6

Does The APG offer formal training?

Accepted Answer

Yes, we offer training at 3 different skill levels. Click through to see the courses for each level.

Core Skills - Basic skills you need to be any sort of planner or strategist, regardless of discipline or place of work.

Extended Skills - Advanced set of skills for more senior and experienced strategists, combined with emerging and specialist skills.

Leadership Skills - Top skills for strategists with management or high level business responsibilities.

Question 7

I've forgotten my membership number, how can I retrieve it?

Accepted Answer

Please follow this link and instructions to retrieve your membership number.

Frequently Asked Questions

Dive a little deeper into what the APG is and does. If you have any other questions we haven't answered below, please get in touch with us.