Other APG Events

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Does Research Kills Ads?
5th July 2022 | 6:30pm-8pm | Ogilvy London

Does research always mean the death knell of campaigns destined for greatness, falling foul of rigid testing regimes and bored consumers? Or are we too craven to properly consult the people we need to engage, and work with research companies to create work that bridges the divide?

As always we try to ask the big questions so we’ve rounded up some really clever people with a stake in the process to help us answer them. Our 4 speakers have a max of 7 minutes each to try and answer the question, and then we’ll have a discussion and Q&A.

Dom Boyd, former APG Chair and Head of Planning at adam&eveDDB, is now Managing Director at Kantar and has seen how it works on both sides of the fence.

Omar El-Gammal is Strategy Director at Mother, winner of the IPA President’s Prize and has worked on numerous campaigns across borders.

Kerry Collinge, over 20 years of emotion-based client side brand growth experience, from Stella Artois and Cadbury to scale up food and drinks brands. Research rejector turned advocate! Now Senior Director of Growth and Partnerships at System1.

Louise Horner, client and agency side insight professional, Louise is Head of Quantitative Research at Acacia Avenue and has years of experience nurturing ideas with groups of consumers. She is also the 2022 IPA effectiveness technical judge.

Join us for a heated and passionate conversation, mingling, drinking and networking.

Event Details:

Date: Tuesday 5th July 2022

Time: Doors open 6pm, event starts 6.30pm, event ends at 8pm

Location: Ogilvy, Sea Containers House, 18 Upper Ground, London SE1 9RQ


APG Members = £5+vat

Non Members = £50+vat