APG Noisy Thinking 2019
Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.
'Always On' is Killing Creativity
24 September 2019
Speakers: Charlie Wells, Vicki Holgate, Helen Andrews, Matt Tanter & Chetun Murphy
Is it possible to think long term any more?
12th November 2019
We're celebrating Long Term Thinking through the APG Creative Strategy Awards, with 4 Gold winners.
But long term thinking can be an article of faith for planners and strategists; beset with obstacles.
How do you convince clients to think long term? How do you manage brands and ideas over time? And how do you pin down the connection between long and short term thinking and satisfy clients looking for a short term hit?
Noisy Thinking is here to guide you on best practice and ways through:
Tom Roach newly of Adam&EveDDB will explore the intersection between long and short term, using case histories and a new look at existing data to give us more guidance on how to shape our recommendations and guide clients to think about long and short term impacts.
Elly Fenlon of AMV BBDO will present her Gold winning Snickers Long Term Thinking case.
Richard Storey of M&C Saatchi will talk through his Gold winning Change4Life case.
Kieran Bradshaw of Mother London will go through his Gold winning IKEA case.
Paul Cowper of Flamingo will reflect on how peoples' opinions change in the longer term and how to bring that into your thinking.
You can read all four Long Term Thinking papers by clicking through below:
Change4Life: Undoing Difficult
Planned by: Frances Docx, Richard Storey & Rachel Pearson